We tune in by show brand, not station brand

From Tod Maffin’s upcoming editorial in Strategy Magazine about the future of television advertising, broadcasters, and the cable companies:

“…we’re at the end of the generation where people lock onto a station and keep with it for an evening. Today, our loyalty is to specific shows, not network or station brands. Nobody stays home to watch Fox TV; we watch Trading Spaces, then flip to This Hour Has 22 Minutes, then flip again. Digital television’s on-screen TV Guides and PVRs just reinforce the behaviour. We tune in by show brand, not station brand. ” [via Lockergnome]

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