Radio broadcasters, preparing to descend on Philadelphia for the National Association of Broadcasters annual convention, may find the ratings from Arbitron’s portable people meter trial in Houston a tough pill to swallow.
Overall, average quarter hour ratings are down by 20 percent compared to diary measurement, with morning drive, radio’s biggest revenue-generating daypart, taking the biggest hit, down by more than 35 percent. Midday ratings were also lower under the PPM, down 21.9 percent. Other dayparts were down on average by 12 percent. [Media Week]
“I saw a want ad in the Branson daily newspaper for full-time opening(s) for people to hold advertising signs on Highway 76 and the job included full benefits! The job paid $8.50 – $9.00 per hour plus medical and insurance. You could only keep the job, according to the owner of the advertising business, if you constantly waved to all the cars driving or stuck in traffic.”
Zowie. Nobody needs to read one more gushing review of the iPod so I’ll try to tone this down, but…damn. The UPS man left a little cardboard box on the front porch today and inside was my iPod Nano. As in small. I already had iTunes installed with my meager music collection imported but syncing up with the iPod was about a 4 minute process. 259 songs…zip…in my shirt pocket. 