Casual content creators

Evan Williams is one of the people that created Blogger and is now trying to do something similar for podcasting (Odeo). He explains clearly and simply why podcasting is catching on and why it is somehow more than –or at least different– than radio as I have always known it: (By way of Scripting News.)

While blogging can be about playing on a world stage to influence, gain audience, and, potentially, monetize (the same goals as most other media), there are millions of people who are happily publishing daily without those motivations. For them, it’s more about expression, self-reflection, and communication. I call these people “casual content creators.” It’s not just that they’re amateur or part of the great, unwashed, Long Tail. It’s that they’re playing a different game.

XM offers “biggest givaway” at World Series

“Touting it as the largest giveaway in the 102-year history of the World Series, XM Satellite Radio said Thursday it was giving a free satellite radio to every fan who enters U.S. Cellular Field in Chicago for Game One this Saturday between the Chicago White Sox and the Houston Astros. Fans will receive a coupon good for the new Delphi XM RoadyXT satellite radio receiver which retails for $79.99 plus a World Series commemorative pin.” — Billboard Radio Monitor

200 new car models satellite ready in 2006

Michael Endelman gives us one more look at what’s happening in the radio business in a piece called “Lost In Transmission” (October 21, 2005 issue of Entertainment Weekly – Registration required). Nothing regular visitors to smays.com haven’t seen before. My favorite factoid: “In 2006, satellite radios will come factory-installed in nearly 200 models of new cars — up from just two models four years ago.” For those with a power-to-the-people bent: “Ten years ago, you needed millions of dollars and and FCC license to go into the radio biz. Now all you need is a laptop.”

Steve’s Weird Media Moment for 19-Oct-05: I was driving to work listening to Adam Curry’s Daily Source Code on the nano and reached over (to my car radio) to turn the volume down, only to discover my radio was not turned on (shudder).

Weblog Usability: Top 10 Mistakes

Online usability expert Jakob Nielsen gives us The Top Ten Design Mistakes for Weblog Usability in this weeks Alertbox:

1. No Author Biographies
2. No Author Photo
3. Nondescript Posting Titles
4. Links Don’t Say Where They Go
5. Classic Hits are Buried
6. The Calendar is the Only Navigation
7. Irregular Publishing Frequency
8. Mixing Topics
9. Forgetting That You Write for Your Future Boss
10. Having a Domain Name Owned by a Weblog Service

I sometimes get a little too cute with my post titles (#3) and I struggle to keep my focus narrow (#8) but, all in all, I’m giving smays.com high marks. He explains each of these and I urge my blogging friends to take 5 minutes to read and heed what Uncle Jakob has to say.

MothBoard

I just came across the coolest thing while reading the Library Thing blog:

“MothBoard allows you to create simple, private discussion boards for free, and without registration. Boards normally expire in two weeks, but you can extend their life indefinitely.”

I’m gonna try this here at smays.com as soon as I think of the right topic. Unlike complex, threaded forums, MothBoard just goes two deep (topic & reply). No endless replies-to-replies-to-replies. And if there isn’t sufficient interest to keep a topic alive, the board dies. As it should. Neat idea, stay tuned.

The challenges of getting big

I’ve always blogged with an awareness that the people I work with (and for) might be reading what I write. In fact, I know that some of them do pop in from time to time. Hi, guys.

While I post with some frequency on radio, media, blogging, journalism, podcasting and such… I rarely write about our company specifically. For lots of reasons. Today we’ll get close to the line and try not to step over.

Our company has gotten big. Not General Motors big or Microsoft big, but a lot bigger than when we started, 30 years ago. Back then, it was Clyde and Derry (and a few others) making it up as they went along, breaking all the rules, trying and doing all kinds of things that Big Companies said you couldn’t or shouldn’t do.

And, as the name suggests, the company has always beeen about communications. First as a wired (telco lines) network delivering farm news and markets to a handful of radio stations. Very few people were doing that back then because it was damned expensive and nobody really saw the need or the opportunity. Clyde and Derry did.

In the early 80’s, Clyde figured out having his own satellite uplink would allow him to reduce costs and control a powerful distribution channel. We could ‘communicate’ programming (content) to listeners (via the radio stations) in a way that others could not. More on the satellite/distribution thing in a minute.

So we have our own satellite uplink and channels and things start to take off. We build/acquire lots of radio networks. We’re scaling nicely and the company is growing. And it continues to grow. We still feel like and –in many ways– operate like a much smaller company. Handful of smart guys running the company from the top of a very flat org chart. But we’ve gotten big. And we have some big cash cows that we love very much.

You see where I’m headed with this, right? How do you get big (which has lots of advantages) without losing the Small Company “bag of rice and an AK47” flexibility and attitude? Because if the next Clyde and Derry are out there in the bushes (and you know they are), they have The Mother of All Networks at their fingertips and it doesn’t cost them the millions our Clyde paid for his first uplink. It’s virtually (get it?) free. And far more poweful because it’s global and two-way and blah, blah, blah, blah. You’ve heard it all.

Big is good. The Queen Mary is a very comfortable ride. And as long as we don’t have to make any sudden turns, we’ll be fine.

Presentations are conversations

Garr Reynolds blogs about “professional presentation design” and offers some terrific insight into Steve Job’s presentation style, using his recent roll-out of the video iPod. Be sure to watch the video. This is how it’s done, kids. [via Micro Persuasion]

“What has always made Steve Jobs such a great presenter is that he seems relaxed and informal in tone and style (yet gracious), as if he were having a conversation with a group of friends at home in the backyard. … the essence of his masterful style is something many (most?) people can achieve in their own unique way. The secret is to communicate in front of a large group the same way you do everyday when you are talking with your spouse or your best friend down at the local Starbucks. The key is to look at presentations as conversations.”

Shareing the nano

Belkin Wireless Transmitter and NanoPopped into Staples today and picked up a Belkin TuneCast II Mobile FM Transmitter for the nano. The plan is to load up with tunes and podcasts for the long drive to Destin. I must say this model seems to work much better than the first one I tried and allows me to select any open frequency (instead of just 4 down at the bottom of the dial).

I’m listening more and more to podcasts. Favorites to date: Adam Curry’s Daily Source Code; Leo LaPorte’s This Week in Tech (TWIT); and NPR’s Tech News.