Tag Archives: Terry Heaton

Pew: State of News Media

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TV consultant Terry Heaton offers his take on the latest “State of the News Media” report from Pew (Project for Excellence in Journalism) and offers a few predictions:

  1. It’s gone and it’s not coming back. Acceptance of this is the beginning of reinvention.
  2. Future revenue is about enabling commerce, not about serving advertising adjacent to or as an interruption of “content.”
  3. Journalism will survive the death of its institutions.
  4. Most journalists will be independent and work for whoever pays them the most, on a non-exclusive basis.
  5. Journalists will develop and exploit niche specialties.
  6. “The News” will be fast, transparent and authentic.
  7. Anchors will become mostly obsolete, like other middlemen that the Web routes around. I simply can read faster than I can have it read to me. Those that remain will be live hubs that filter multiple content inputs.

From the reports intro:

“There are growing doubts within the business, indeed, about whether the generation in charge has the vision and the boldness to reinvent the industry. It is unclear, say some, who the innovative leaders are, and a good many well-known figures have left the business. Reinvention does not usually come from managers prudently charting course. It tends to come from risk takers trying the unreasonable, seeing what others cannot, imagining what is not there and creating it.”

Terry Heaton: Field of Dreams and broadcasting

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“The geeks of the world built their own Field of Dreams years ago in this thing we call the World Wide Web, a disruption of Biblical proportions to the status quo. Like Busfield’s character, however, media companies walked right through it. We could see the playing field, but we couldn’t see the magical players. We scoffed and viewed it with contempt, because, after all, we are were “the media.” Now is the season of our tragedy, and our eyes are suddenly opening. Let’s hope it’s not too late.”

— Terry Heaton on Field of Dreams and broadcasting

“We are the Arabs!”

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“In the 1980 film “The Formula,” George C. Scott plays a detective who uncovers a plot to kill anybody with knowledge of a secret Nazi formula for a synthetic fuel. The bad guy in the film is Adam Steiffel, the Chairman of Titan Oil, played by Marlon Brando. The two meet on Steiffel’s patio, where the oil mogul is enjoying breakfast, and the scene produces a couple of memorable lines in a case of art imitating life.

“You’re not in the oil business; you’re in the oil shortage business,” Scott says to Brando. An aide to Brando’s character races to the table with news of price activity by the Arab states, to which Brando’s character responds, “You idiot, we ARE the Arabs!”

— Terry Heaton

Internet overtakes newspapers as news source

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From latest Pew Research Center Survey:

“Currently, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September 2007. For the first time in a Pew survey, more people say they rely mostly on the internet for news than cite newspapers (35%).

For young people, however, the internet now rivals television as a main source of national and international news. Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online; an identical percentage cites television. In September 2007, twice as many young people said they relied mostly on television for news than mentioned the internet (68% vs. 34%).”

Radio gained a little ground (from September 2007 to December 2008) among young people (18-29), up from 13% to 18%.

In this essay, Terry Heaton argues that just surviving is not a strategy:

“This theme of surviving 2009 is everywhere, but I’d like to pose an important question for anybody so hunkered, hanging, waiting or rowing, because waiting it out assumes “it” will end and that there will be a reward for those who are still standing when “it” is over. I’m not so sure, so here’s the question: What if the old model is gone for good and it doesn’t come back?”

UPDATE 12/26/08: A number of folks have accuratelty pointed out that a LOT of the news on the Net comes from newspapers. Worth noting but doesn’t solve any of the problems facing newspapers. If it comes down to getting less news (volume and variety) online or buying a copy of the Daily Bugle, online is gonna win. Business models will evlove that will support quality reporting w/o the overhead of current publishing models.

Terry Heaton: “The Age of Participation”

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I don’t know if I enjoy reading Terry Heaton because he’s smart or because I usually agree with him. In his latest essay he looks ahead to what he believes are the real challenges for media companies in 2009. It’s a very hope filled essay. Here are a couple of my favorite graphs:

“Whereas the Industrial Age forced the creation of powerful city states (the labor force had to be centrally located), the Information Age allows us to be where we want to be. Watch for movement to friendly, peaceful surroundings, where the locals have been smart enough to build hubs along the information superhighway. Contrarians will argue that people working from home will be isolated, but from what? What new businesses will spring up to cater to American workers in the future?

Whereas the Industrial Age brought us corporate marketing, the Age of Participation heralds the world of personal marketing and personal branding and a time of influence in expanding circles, rather than top-to-bottom. The time to gain traction in this world is today, for today’s action will determine your place in tomorrow’s culture.”

Online advertising

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“The Tribune Company owns businesses (which) make money by placing ads in between (broadcast) or alongside (print) scarce content. That model, I’m afraid, is dying for two reasons. One, content isn’t scarce anymore. Two, advertisers have other, cheaper ways of reaching the people formerly known as the audience. I’m not sure there’s any form of government help that can protect traditional media from that.”

— Terry Heaton on Tribune bankruptcy

“This change has been more like seeing oncoming glaciers ten miles off, and then deciding not to move.”

— Clay Shirky

Terry Heaton: Media Elitism

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Terry Heaton takes a thoughtful look at the charge the media has a liberal bias. I’ve pulled two paragraphs from his thoughtful essay:

“I believe the press is inherently biased towards a liberal perspective, because educated people, among other things, are generally more exposed to the value of tolerance than those who are not. Chesterton wrote that “Tolerance is the virtue of people who don’t believe anything,” and that is a core component of conservative thinking. It’s not that conservatives aren’t tolerant; it’s just that it isn’t elevated to the status of core value as it is with liberals.”

“One issue I do see is that because conservatives are predisposed to law-abiding and put faith in hierarchy, they are more open to direction from the top. In that sense, the qualities and character of the person at the top are critical.”

“Conservatives ride the wind of the esoteric when it comes to certain issues, but liberals have their feet firmly planted on the ground and in the middle of those issues. In this sense, the two never talk with each other, because they’re not even in the same space.”

Which reminds me why I decided to stop discussing politics. A vow I quickly broke but now renew. It’s like getting off crack.

Your personal brand

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“Let’s face it; the day is coming when independent journalists will offer their goods and services to media companies, instead of the companies actually employing them. This is already happening on a small scale, but I expect it will increase as fiscal pressures squeeze the life out of media companies. Hard-working independent contractors can make good money, and it will cost media companies less to purchase their work.”

— Terry Heaton

“web think”

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I don’t think I’ve come across the term “web think” before I saw it on a post by Terry Heaton. It describes a way of looking at information and media and, frankly, the world.

“Those who influence my thinking do not come from a media background, but are pioneers in “web think” and the running of web businesses. This puts me in almost constant conflict with the world I’m actually trying to serve and help and fuels the rolling of eyes I often witness in conference rooms or sense over the phone.”

My theory is “web think” is like learning a second language. You’re really “there” when you start thinking (dreaming?) in the new language. You internalize it.