Apple’s New Campus

A few of my favorite excerpts from Steven Levy’s tour of Apple’s new campus.

“Jobs discussed the walls he had in mind for the offices: “He knew exactly what timber he wanted, but not just ‘I like oak’ or ‘I like maple.’ He knew it had to be quarter-­cut. It had to be cut in the winter, ideally in January, to have the least amount of sap and sugar content. We were all sitting there, architects with gray hair, going, ‘Holy shit!’”

“At first, we had no idea what Steve was actually talking about with these pods. But he had it all mapped out: a space where you could concentrate one minute and then bump into another group of people in the next,” Behling says.”

“To withstand earthquakes, the Ring is mounted on huge steel base isolators that ensure the building can move up to 4.5 feet in any direction without losing its vital services.”

“The very toughest challenge came from constructing the giant glass sliding doors for the café—they had to extend from the ground to the roof, a full four stories. Each door leaf is about 85 feet by 54 feet. “The only doors I know of in the world that size are on an airplane hangar,” Diller says.”

“It’s not like we’re asking people to be uncomfortable at work,” she says. “We’re asking them to recognize that part of being connected to the outside is knowing what temperature it is. We don’t want you to feel like you’re in a casino. We want you to know what time of day it is, what temperature it is outside. Is the wind really blowing? That was Steve’s original intention, to sort of blur that line between the inside and outside. It sort of wakes up your senses.”

Steve Jobs


What can I say about the new Steve Jobs movie other than I really enjoyed it. I came to the Mac late in life so Jobs never had the god-like status he did/does for many. This movie will seem blasphemous for those folks (like The Last Temptation of Christ).

As Aaron Sorkin has said in almost every interview, this is not a cradle-to-grave biopic. If it’s not the Steve Jobs story, it’s i Steve Jobs story and, in my opinion, a damned good one.

I like the way Aaron Sorkin writes. (And make no mistake, this is a talky movie. Noting but talk) And while he could have tried to bunt and beat it out for a single; or pull one hard to left for a stand-up double; he swung for the fence and — again, in my opinion — knocked it out of the park.

If you think the man walked on water, don’t go see this movie. If you go nuts every time Apple sets a new sales record with a product launch (looking at you Android Boy), I don’t think you’ll like it either.

If you enjoyed West Wing or The Newsroom or Social Network, I think you’ll be entertained.

I’m going to again link to a good interview (of Sorkin) by Steven Levy. If you plan to see the movie, read this first.

Steve Jobs Schools

 

“Some 1,000 children aged four to 12 will attend the schools, without notebooks, books or backpacks. Each of them, however, will have his or her own iPad. There will be no blackboards, chalk or classrooms, homeroom teachers, formal classes, lesson plans, seating charts, pens, teachers teaching from the front of the room, schedules, parent-teacher meetings, grades, recess bells, fixed school days and school vacations. If a child would rather play on his or her iPad instead of learning, it’ll be okay. And the children will choose what they wish to learn based on what they happen to be curious about.”

More at Spiegel Online

Steve Jobs’ “High Ground Maneuver”

A couple of observations on the iPhone antenna story:

  1. Of the dozen or so people I know who have the new phone, not one has had a problem.
  2. Most of the people who are pissing and moaning about this, don’t have an iPhone.

But Steve Jobs had to respond and he did so with what Scott Adams (SGITR*) calls the High Ground Maneuver:

“Apple’s response to the iPhone 4 problem didn’t follow the public relations playbook because Jobs decided to rewrite the playbook. (I pause now to insert the necessary phrase Magnificent Bastard.) If you want to know what genius looks like, study Jobs’ words: “We’re not perfect. Phones are not perfect. We all know that. But we want to make our users happy.”

Jobs changed the entire argument with nineteen words. He was brief. He spoke indisputable truth. And later in his press conference, he offered clear fixes.

Did it work? Check out the media response. There’s lots of talk about whether other smartphones are perfect or not. There’s lots of talk about whether Jobs’ response was the right one. But the central question that was in everyone’s head before the press conference – “Is the iPhone 4 a dud” – has, well, evaporated.”

Mr. Adams predicts Jobs’ response will become the public relations standard for consumer products. Let’s revisit this in 90 days.

*Smartest Guy in the Room

UPDATE: Seems I do know at least one person with the new phone who is having problems. I either forgot or repressed that. See Phil’s comment below.

Stephen Fry on Steve Jobs and the iPad

Of all the early reviews of the iPad, this one by Stephen Fry soars above the rest for me. During his visit to Apple HQ, he gets time with Jonathan Ive and Steve Jobs. Fry is shameless and open in his love of all things Apple reminds me of the decision to buy my first Mac.

“We are human beings; our first responses to anything are dominated not by calculations but by feelings. What (Jonathan) Ive and his team understand is that if you have an object in your pocket or hand for hours every day, then your relationship with it is profound, human and emotional. Apple’s success has been founded on consumer products that address this side of us: their products make users smile as they reach forward to manipulate, touch, fondle, slide, tweak, pinch, prod and stroke.”

On Steve Jobs:

“For some, his personal magnetism is almost of a dangerous, Elmer Gantry kind.”

Jobs on Life and Career:

“I don’t think of my life as a career,” he says. “I do stuff. I respond to stuff. That’s not a career — it’s a life!”

Fry’s hand-on review of the iPad:

“It is possible that the public will not fall on the iPad, as I did, like lions on an antelope. Perhaps they will find the apps and the iBooks too expensive. Maybe they will wait for more fully featured later models. But for me, my iPad is like a gun lobbyist’s rifle: the only way you will take it from me is to prise it from my cold, dead hands.”

[via @jonzissou]

“Some things need to be believed to be seen”

Excerpts from Adam Bryant’s interview with Guy Kawasaki:

  • “I learned from Steve Jobs that people can change the world. Maybe we didn’t get 95 percent market share, but we did make the world a better place. I learned from Steve that some things need to be believed to be seen.”
  • “We believed in the Mac division that we were making the world a better place by making people more creative and productive. Google, at its core, probably believes it’s making the world a better place by democratizing information.”
  • “Make yourself dispensable — what greater accomplishment is there than the organization running well without you?”
  • “You should conduct first- and second-round (hiring) interviews by phone, not in person.”
  • “(Business schools) should teach students how to communicate in five-sentence e-mails and with 10-slide PowerPoint presentations.”

That last bullet is my new objective. If you get a longer email from me, remind me of this post.

Waiting in line in the dark and the cold

Sarah Palin has another book signing at noon today at the Barnes & Noble in Sioux City, Iowa. Supporters spent the night in the parking lot in hopes of getting their book signed. My friend Kay drove up from Des Moines to cover the event and took some photos. The wind chill was about 9 degrees.

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Her story and photos got me thinking about things about which I care enough to wait in line, in the cold (I hate both). I couldn’t come up with much.

There was the time George (pictured), David and I waited in bitter cold weather to attend a taping of Digg Nation in St. Louis.

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I had not idea San Francisco could be so cold at 4:30 a.m. or I would not have waited in line to see Steve Jobs give a keynote at MacWorld.

But the coldest of the cold will always be (I hope) the inauguration. My hands are shaking just typeing these words.

cold1

For whom/what have you/are you willing to wait all night in the freezing cold?

“You can’t create larger audiences by trying to create larger audiences”

The following excerpts are from an interview Mark Ramsey (Hear 2.0) did with Tom Asacker, a marketing and branding adviser and author (A Little Less Conversation: Connecting with Customers in a Noisy World).

One of the larger challenges facing radio?

“It seems that we’ve got a catch-22 on our hands, right?  We need to get out on the street and keep selling in order to keep revenue coming in, so nobody wants to slow down in order to change the way they’re doing things, to really rethink it, because that might take away from sales time.  I mean we’re putting out fires, and nobody wants to step back and say, “Wait a minute.  Is there a better way of doing this?”

“It’s a difficult thing with an industry that’s been around this long, with people that are well entrenched in relationships up and down the chain.  It’s tough to get people to change — to just say, “Put on the brakes, and let’s rethink radio.”  But I think that that’s what needs to be done:  Let’s rethink radio.  Just like Steve Jobs said, “Let me rethink the MP3 player.”  He didn’t say, “Well, we can do the MP3 player and slap this thing on it”; he said, “Stop, and let’s rethink the MP3 player.”

That’s a tough thing to do.  It takes guts.”

Yes, it does. And he offers this rather brilliant (IMO) insight on creating audiences:

“You can’t create larger audiences by trying to create larger audiences. You can only create larger audiences by trying to get deeper with smaller audiences.

Think about how to get deeper and make more relevant, valuable connections with individuals in a culture or a subculture.

Don’t think about audience size.  Think about the depth of the relationship and how important it is and how valuable it is.  The more you do that, the bigger the audience gets.”

That’s probably true of friends as well. Best way to have a lot is to be a good one. You can listen to the entire interview at Hear 2.0.

Fortune: “The genius behind Steve”

Steve Jobs gets a fair share of the credit for the cool products Apple produces. The company is also extremely efficient and well operated and much of the credit for that goes to Chief Operating Officer Steve Cook. For a look behind the scenes of the well-oiled machine that is Apple, check out this article in the November issue of Fortune. The following excerpt will get you started:

“Tim cook arrived at Apple in 1998 from Compaq Computer. He was a 16-year computer-industry veteran – he’d worked for IBM (IBM, Fortune 500) for 12 of those years – with a mandate to clean up the atrocious state of Apple’s manufacturing, distribution, and supply apparatus. One day back then, he convened a meeting with his team, and the discussion turned to a particular problem in Asia.

“This is really bad,” Cook told the group. “Someone should be in China driving this.” Thirty minutes into that meeting Cook looked at Sabih Khan, a key operations executive, and abruptly asked, without a trace of emotion, “Why are you still here?”

Khan, who remains one of Cook’s top lieutenants to this day, immediately stood up, drove to San Francisco International Airport, and, without a change of clothes, booked a flight to China with no return date, according to people familiar with the episode. The story is vintage Cook: demanding and unemotional.”

Next generation radio

Jerry Del Colliano shares a few ideas on “next generation radio” he’ll be presenting to an interactive session for radio executives next month:

“My view is that terrestrial radio is now a destination entertainment medium for available listeners – older members of Gen X and the baby boomers.”

“…there is no need to produce 24/7 programming online. … But the radio station of the future may only provide three hours of programming a day – that’s right, a day – and deliver it on a cell phone or mobile device.

“Podcasting will be the new radio for Gen Y.”

“The successful content provider in the future will have to unlock the genius of Steve Jobs in understanding a generation they are not in – and Jobs, arguably, knows Gen Y better than they know themselves.”

“In the past, a radio station had to be on-air, all the time and doing the same format over and over again. But in the future, new media will require radio broadcasters who want to play in this arena to be many things for which it does not presently have skills.”

If you’re interested in where radio might be headed, I encourage you to read the full post. Companies that provide programming to radio stations — like our company– are sure to be affected by the same forces. Are we ready?