Interviews

This is a little housekeeping post. A list of people with whom I have done interviews. A search by name should take you to these. This link will pull them all up.

Juice, stroke, Klout!

Interesting article in the Sunday Review section of the New York Times (I think I used the last of my 20 free accesses for the month). It’s about the growing importance (?) of online influence.

“If you have a Facebook, Twitter or LinkedIn account, you are already being judged — or will be soon. Companies with names like Klout, PeerIndex and Twitter Grader are in the process of scoring millions, eventually billions, of people on their level of influence — or in the lingo, rating “influencers.” Yet the companies are not simply looking at the number of followers or friends you’ve amassed. Rather, they are beginning to measure influence in more nuanced ways, and posting their judgments — in the form of a score — online.”

Yes, I check my Klout score from time to time but it’s never gotten above 40. 39 as of a few minutes ago. But 40 suggests “a strong, but niche, following.” Niche being the operative word. And the average Klout score is in the high teens, so…

“After analyzing 22 million tweets last year, researchers at Hewlett-Packard found that it’s not enough to attract Twitter followers — you must inspire those followers to take action. In other words, influence is about engagement and motivation, not just racking up legions of followers.”

Is there any sort of analogue to this in the world of traditional advertising? Do we even care about the influence of someone hearing our radio ad?

“Industry professionals say it’s also important to focus your digital presence on one or two areas of interest. Don’t be a generalist. Most importantly: be passionate, knowledgeable and trustworthy.”

Half the fun of checking your Klout score is comparing your score to your friends and acquaintances.

My pal David Brazeal is off on his own now and needs as much Klout as he can get. He’s something of an expert on “weather, lightening & tornados.” Jonathan Brownfield should be higher given his access to beautiful, large-breasted young women.

My plan is to stand outside Hooters and wait for a bad storm.

Jonathan Brownfield: Sports Photographer

Jonathan BrownfieldI don’t remember how I happened across Jonathan Brownfield. One of those six degrees of Twitter things, probably. Jonathan is a professional sports photographer and has shot games involving “our” teams so that was probably it.

Along the way he mentioned visiting family in Missouri over the holidays so I tweeted him with an invite to stop by for lunch/tour/interview.  Today was the day.

Here’s some background from one of Jonathan’s websites (for those that take a pass on the interview):

“While in high school, I started working as an assistant for Sports Illustrated photographer, David Klutho. That marked the beginning of my career as a professional photographer. This lead to having over 20 photos published in Sports Illustrated.

When I started college I began working for the University of Missouri Athletic Department and became their Head of Photography. Besides shooting, I coordinated a group of photographers to make sure every home event was covered.

During my sophomore year I was recruited by Hooters to photograph some of the local girls for the 2008 and 2009 calendars and the 2008 Miss Hooters International Beauty Pageant.

I currently shoot sports for US Presswire.

Now days my work is regularly seen in USA Today, ESPN Magazine, and in the LA Times.”

Did I mention that Jonathan is 23 years old?

I made a list of questions to ask a professional sports photographer only to discover that Jonathan has branched out from that (still a passion but now kind of a weekend thing). I rambled on with my questions so I’ve chopped the visit into two, 20-minutes chunks. The first one is mostly bio and social media. The second finally gets around to some sports stuff.

AUDIO: Interview Part 1

AUDIO: Interview Part 2

I was very impressed with Jonathan. Accomplishing what he has at 23, it would be easy to conclude one’s poop is odorless. He is what your grandmother called “a nice young man.”

You can see some of his photography here. He blogs here. And he’s @johnnybond86 on Twitter.