Tag Archives: Dave Winer

Dave Winer’s advice to Keith Olbermann

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This post doesn’t depend on knowing who Dave Winer or Keith Olbermann is (are?). It’s about media and brand. My favorite part of Mr. Winer’s advice:

“…the future of communication is not about the bottleneck that MSNBC and their competitors control. I don’t think you really need them. Unless of course you need to make $5 million a year, in which case you probably do need them. But if what you’re interested in is power to influence public opinion, and becoming more relevant over time, not more niched over time — if being influential is what you’re about, they really did you a favor.

So here’s what I recommend. Borrow a page from Conan O’Brien’s playbook, and use the social network to communicate with your fans.

Get a video camera and put it in your living room or den at home. Hit Record. Sit down in front of the camera and rant for 15 minutes. You can do that, I’m sure. Then without any production at all, upload it to YouTube and send the link around on Twitter. The first time you do it, it will be the most watched video of the day. Far more people will see it than used to see you on MSNBC, or O’Reilly or Beck or any of them. Depending on how fresh and interesting it is, and how real it is, and how compelling you really are (I know that’s a lot of “depends”) there won’t be much of a dropoff on Day 2 and 3 and so on. Now you’ve got your own network. And no one can shut you down. And you’ll have a lot more people watching you.”

Leo Laporte has done such an amazing job of this. Same for Arianna Huffington, and I’m sure there are others that don’t come to mind. Begs the question: Who owns the Keith Olbermann brand? MSNBC/Comcast? Or Keith Olbermann? Who owns your brand? Have you established a brand? What is it and where can I find it?

Dave Winer’s proposal for a new kind of blog comment system

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“I know some people think that blogs are conversations, but I don’t. I think they’re publications. And I think the role of comments is to add value to the posts. If you want to rebut a post, then you can create your own blog and post your rebuttal there.”

This makes a lot of sense to me. If there is ever an easy-to-implement version of Mr. Winer’s system, I’m there.

“Journalism is like skiing in the 50s or 60s”

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An interesting analogy by Dave Winer:

“Previously it had been a sport that very few people enjoyed, and they were all very good. But now the doors are opening to amateurs. The pros have to share the slopes with people who don’t take the sport as seriously as they do. They’re still going to be able to ski, but the rest of us are not just going to admire them for how skilled they are, we’re going to do it too. They can earn a living as ski patrol and ski instructors. Or lift operators or more mundane jobs like people who work in hotels and drive the shuttle bus. There are still jobs in skiing after the arrival of the amateurs. But the exclusivity is gone.”

I think he might have nailed it. Oh, for the days before the lift lines were long and the slopes clogged with morons who didn’t know the right way to come down the hill.

“Reporting is what makes news news”

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This post by Jeff Jarvis raises a number of interesting questions –and what he calls myths– about the role of journalists in the ever-changing media world. Here are three nuggets (not contiguous) from the longer post:

“In an offhand reference about the economics of news, Dave Winer wrote, “When you think of news as a business, except in very unusual circumstances, the sources never got paid. So the news was always free, it was the reporting of it that cost…. The new world pays the source, indirectly, and obviates the middleman.” This raises two questions: both whether news needs newsmen and whether journalists and news organizations deserve to be paid.”

“The (printing) press has become journalism’s curse, not only because it now brings a crushing cost burden but also because it led to all these myths: that we journalists own the news, that we’re necessary to it, that we decide what’s reported and what’s important, that we can package the world for you every day in a box with a bow on it, that what we do is perfect (with rare, we think, exceptions), that the world should come to us to be informed, that we deserve to be paid for this service, that the world needs us.”

“And that’s what Winer is trying to do when he reminds us that the important people in news are the sources and witnesses, who can now publish and broadcast what they know. The question journalists must ask, again, is how they add value to that. Of course, journalists can add much: reporting, curating, vetting, correcting, illustrating, giving context, writing narrative. And, of course, I’m all in favor of having journalists; I’m teaching them. But what’s hard to face is that the news can go on without them. They’re the ones who need to figure out how to make themselves needed.”

“Blogs don’t make money. But people with blogs can.”

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Dave Winer says he’s made more than $2 million with his blog over the last 12 years. And he’s never put a single ad on it. He explains how this came to be –and the role of a blog– in this excellent post:

“…it’s a way of communicating what you’re doing. Companies, consultants and authors need to do a lot of communicating, and blogs allow you to go direct, and be more efficient, less diluted. People get a real feel for who you are and how you think and what you’re like as a person. Why would I ever let someone else hitch their “message” on this — it would get in the way of me making money!

If I had any advice to offer it’s this — get in the habit of communicating directly with the people you want to influence. Don’t charge them to read it and don’t let others interfere with your communication. Talk through your blog as you would talk face to face. You’d never stop mid-sentence and say “But first a word from my sponsor!” — so don’t do that on your blog either. I can’t promise you’ll make any money from your blog, and I think the more you try the less chance you have. Make a good product and listen to your customers to make it better, and use the tools to communicate, and you may well make money from the whole thing. To expect the blog alone to pay your bills is to misunderstand what a blog can do.”

If you’re a blogger or think you might ever be, this post is worth a read.

People with news, and people who want news

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Those are two points of view examined in a recent post by Dave Winer.

“If the people with the news can publish it themselves, and they can; what’s to stop the people who want the news from reading it directly.”

Which puts me in mind of High Street Beat, a blog written by the mayor of Jefferson City. Ultimately, his readers get to decide if what he writes is “fair and honest,” but he can speak directly to them, as well as through MSM.

“When professional news people consider the Internet they think of it replacing them. Not so. It reduces their role to a bare minimum, makes them less necessary. I still want soundbites from the sources, but I want them to link to the full blog post behind the quote.”

“If reporters are to remain relevant they have to recast themselves, more humbly. Don’t think about “deputizing” us to do what you do. Instead think of the value of your rolodex, your sources. Cultivate and develop that rolodex. To the extent that you know who to call when a bit of news breaks, that’s the extent of your value in the new world, the one we live in now.”

Most of the reporters I’ve known and worked with work very hard. For not much money. But more than a few of them have viewed the companies they work for a the necessary infrastructure that makes it possible for them to report the news.

While the people running those companies viewed the newsrooms as a cog –a BIG cog, but a cog– in a machine whose purpose was to turn a profit. A classic dog and tail situation.

I’m reminded of that classic scene in Network where Arthur Jensen explains things to Howard Beale:

Jensen: The world is a college of corporations, inexorably determined by the immutable by-laws of business. The world is a business, Mr. Beale! It has been since man crawled out of the slime, and our children, Mr.Beale, will live to see that perfect world in which there is no war and famine, oppression and brutality –one vast and ecumenical holding company, for whom all men will work to serve a common profit, in which all men will hold a share of stock, all necessities provided, all anxieties tranquilized, all boredom amused. And I have chosen you to preach this evangel, Mr. Beale.

Howard: (humble whisper) Why me?

Jensen: Because you’re on television, dummy. Sixty million people watch you every night of the week, Monday through Friday.

One thing, not the only thing, but one important thing that has distinguished reporters from their readers/viewers/listeners is the reporters had a platform or medium from which to report. That distinction has blurred, if not disappeared.

Dave Winer on proposed Big Three Bailout

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“And they have to retire their fleet of corporate jets. And all their execs take pay cuts down to less than $1 million per year. If they choose to quit, so be it and good riddance. And since we’re going to own them, a new rule — no more commuting from Seattle to work in Detroit for the CEOs. We’re bailing them out not because we think they’ve done anything remotely like a good job, we’re doing it so that we don’t have to feed and house their remaining employees and bail out their suppliers when they go bankrupt. We’re doing it to save our country, not to save the auto industry as its currently configured, which is rotten and dangerously short-sighted.”

— Scripting News: 11/20/2008.

“Fooled, and used, and a lot of people died.”

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Bush and Paulson say the proposed bailout plan is the only way to save our economy. The only way. Okay, Dave Winer is willing to support the plan on the following conditions:

“Bush and Cheney must resign immediately. No immunity, no pardons. Nancy Pelosi will become President, promising not to run for re-election on November 4. Her term will be one of the shortest in US history, just long enough to enact the provisions of the bill being proposed by the Republican administration. If it really is the best thing for the country and not a trick, then the Republicans, being impressed by the seriousness of it, would have to insist that Bush step aside and let the Democrats execute the plan. The entire Bush cabinet stays in office through January 20, but reports, of course to Pelosi. And that includes Paulson. It’s pretty simple. If they won’t do it, we know they’re bluffing.”

Dave Winer’s list of qualifications for President

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“I think in their hearts Americans know that electing a President who was like the rest of us was a mistake. We need someone who is an over-achiever, not just curious, but a sponge for ideas, information, perspectives. Someone who can’t stop reading and asking other people what they think.”

Dave offers an interesting list of things one should know and have done if they want to lead the country. I’m not qualified and I know it.

Everything WILL be different

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You know that scene in the old horror movies where one of the female characters is hysterical and the female lead slaps her to snap her out of it?  That’s what came to mind reading this post by Dave Winer, explaining why Barack Obama does, in fact, represent change. The entire post is must-read for Obama supporters, but here’s my favorite idea:

“Think of it like this. One day you’re using Windows and wake up the next day and all your computers are running Mac OS X. It’s still a computer. It’s still fundamentally the same experience. But it works a bit more logically, and you don’t get in trouble as often. It’s not foolproof, but it’s a bit better.”

I’ve been put off by some of Obama’s recent moves, and people are lining up to tell me, “See!? See!? He’s no different! He’s just another politician! Don’t you feel like a chump now?”

Actually, I feel more like the father who’s son keeps getting the shit kicked out of him on the playground and finally gets up and kicks the bigger kid in the balls. Playing nice only works when everyone is doing it.

If the only change we get from Obama is he’s not Bush… that will be enough.