smays.com

Website make-over

We relaunched our corporate website today. Same content, just a fresh coat of digital paint provided by Caffeinated Studio in Dallas. Much thanks to Trent, Brad and Rob for the design and to Joel, Phil and Andy for all the under the hood stuff.

We'll be fixing broken links and such for days but it's it good to have finally thrown the switch. We ripped off the previous design from GE back when a company website wasn't all that big a deal ("Yeah, sure, go ahead. As long as it doesn't cost much.")

Today our company has lots of web pages "out there." Internet, intranet, extranet, blogs, etc etc. Thousands of pages. This "Internet thing" has caught on and I no longer have to sell the idea of the web et al. Even blogs and podcasts have become part of our company culture.

I used to say I was an EMT frantically giving CPR to the Internet patient in the back of the ambulance as it meandered toward the hospital. Today, our online patient is feeling much better. Drinking apple juice and watching Oprah. I'm so glad to see him feeling better.

I Told You So!

Strange/muted tension at work today. I am one of a handful (five? six?) of out-of-the-closet Obama supporters in our office. Two years ago, Bush supporters roamed the hallways like Senior jocks, administering titty-twisters to freshmen Liberals. As Bush devolved into the pariah he has become, they shed their Neocon uniforms and melted back into the crowd.

Today, the morning after the majority of Americans said they'd had enough of W and his ilk, I gave the gop'er's lots of room and resisted the Snoopy Dance. And they found other things to talk about as we passed each other in the parking lot.

A few have dropped a little chum in the water to see if I'd bite ("Boy, the country is in trouble NOW"). But it's hard to lay this shit-storm at O's feet after only a few hours.

But it's coming. A few of my pals are already looking forward to playing "I Told You So," but I'm ready.

I'm encouraging them to chronicle every misstep of our new president. If they don't have a blog, I'll help them set one up. They can share their anger and despair with the world. And me.

For those that insist on sharing their political angst with me in person, I'm introducing a new feature on my politix blog:

"I Told You So."

I'm keeping an audio recorder with me at all times. When the subject turns to President Obama's latest terrorist/socialist/liberal sin, I whip out the recorder and let them have their say. Which I'll post to the politix blog. Unedited and unfiltered. A bully digital pulpit.

Don't want to go on the record, no problem ("Did you see 30 Rock last night?").

Seriously,  hope it doesn't come up. I HATE talking about politics. Or religion. Or my sexual fantasies. I've posted on this before.

So, if you love me... if you enjoy my company, but hate my politics... don't read my blogs. And I won't read yours. But we can both have our say and spend our time together talking about movies or books or that smokin' hot intern.

Welcome to Learfield Sports

You know those little "Welcome" boards in the lobby of some companies? They've got something like that in our Dallas office. I stood in the lobby (open-mouthed) for about 5 minutes, watching my name come around and around, until they pulled me away.

A treat for my seat

My Aeron chair was waiting for me when I got back from a client meeting today. I expected a chair this expensive to be comfortable but when I put my toochis down on that mesh seat... aaaahhh. I knew my bottom was home.

The first thing I noticed was how much cooler it was. The next thing I "felt" was the quality construction. It had a solid feel the same way an expensive European car feels solid and well engineered.

I'll play with the adjustments tomorrow but I can already tell this was a good investment.

Dr. Weinberger on control and trust

“There is an inverse relationship between control and trust.” The more you hand over control, the more trust you earn. True of media, business, government. He also said that trust is not a goal but an enabler: if you have trust, you can do more. [via Buzz Machine]

A good boat in rough seas

The CEO and the CFO of our company, along with other senior managers, have been meeting with employees to talk about the effect of the economic situation on our company. At the meeting I was in, they answered any question anyone wanted to ask.

I have no idea what the future holds but I'm grateful to work for such a good company. The guys running it are the best and I'm confident they'll get us through these choppy waters.

This concludes this suck-up post. We now return you to your regular programming.

Missouri Reality Stars

One of the (perhaps THE) most important elements of a successful blog is focus. The narrower the better, and it really should be something you are passionate about. Missouri Reality Stars is a good example. From the About page:

"So I’ve been paying attention to pop culture for a long long time. I happened to notice that a lot of people on reality TV are from my home state…the Show Me State of Missouri. Apparently it really is. Being from the same state makes me feel like I should root for them, home team spirit ya know. So that’s what this site is about, finding and promoting Missourians who’ve made it on reality TV."

M.R.S is the love child of co-worker Amy. Droll is the way she roll.

Speaking of co-workers who blog... it's been a long time since I compiled a list. How about hitting the comment link and posting name and url of your blog (Learfielder's only, please). If you can provide links to other Learfield bloggers, go ahead. I'll remove duplicates and post.

Why everyone hates their 40th birthday

First football Saturday

It has become something of a tradition to swing by the Sport Operations Center at Learfield on the first big football weekend of the season. [90 sec]

Sprint in the NFL radio business

MEDIA WEEK: "Sprint Nextel subscribers will be able to listen to live radio broadcasts of National Football League games this season as part of new partnership between the wireless provider and sports league.

The live, cell-phone-accessible radio broadcasts—the centerpiece of the new NFL Mobile Live platform--will be available to all Sprint wireless subscribers who purchase a basic data plan as part of their services. In addition, as part of the agreement a select group of premium subscribers will be able to view live broadcasts of the NFL Network’s eight Thursday Night Football games on their phones starting on Nov. 6."

Hmmm. Here's one of several "take away's" from this story by Mark Ramsey:

"For some reason, many broadcasters confuse the term "content" with "the stuff that's on our air." When I use the term "content" I mean the material that's of serious interest to listeners. Stuff they will seek out. Not filler. Not commodities. McDonalds and NOBU may both offer "food," but that's where the similarity ends, and don't think for a moment the patrons don't know the difference.

In this case, the content is owned in its entirety by a third party - not a radio company. When it comes to professional sports play-by-play, radio is a distribution channel, not a content owner. Thus we will lose out to the owners of content in deals like this."

Our company does broadcasts for a whole bunch of big (and small) colleges. We've been streaming (via Yahoo!) for years and on satellite radio for the last few years. It seems inevitable that these broadcasts will go directly to phones, sooner or later. Stay tuned? Dialed in?

First Day Back

Nothing like that first day back at work after a couple of weeks vacation to remind you of all the little things you do in the course of a day. I might have startled, or even wounded, a few snakes today... but I don't think I killed any. They're coiled and writhing on my desk, awaiting my return tomorrow. But it's good to be back. I hope they never discover I'd do this for free.

Learfield Sports "flight simulator training" (video)

I stopped by the Learfield Sports Operations Center last night and walked in on training of new board ops for the coming football season. A recorded play-by-play broacast (from last year) is used to train the noobs. Fans (from the word "fanatical") have a low tolerance for mistakes. Broadcasts are expected to be error free. I don't have the nerves for it. Rather sub as air traffic controller.

Primary election returns at Missourinet.com

Life aboard the USS Learfield (video)

How big is the company I work for?

A rather colorful description in this story --about one of our sports properties-- in the Fresno Bee:

"Fresno State doesn't just do its own deals any more. It has a company called Learfield Sports for that. Learfield is slightly bigger than Greenland and the ozone layer combined. Learfield pays Fresno State a flat rate to sell its "multimedia rights." Fresno is one of nearly 50 schools that lets Learfield handle its radio rights, TV rights, even the signs hanging in Bulldog Stadium."

Is that what they call a mixed metaphor?

And the interns shall inherit the earth

The sales staff of our company's news division held their annual retreat this week. Your basic training/planning/role-playing/drinking/cheer leading get-away. I've attended a lot of them but not this one.

With video getting easier to shoot and edit, they decided to record some of the role playing sessions for evaluation purposes. Super Intern Jon Allison was put in charge of AV chores and he was MORE than up to the task. Check out his 5 minute mash-up (produced in iMovie HD).

In a pre-YouTube world, we would have posted a few still images on the company intranet or sent around some lame-ass PowerPoint (a couple of weeks after the event). Jon had this ready to watch before they came home.

Here's my question for managers: Do you have someone on your staff that can produce something like this? [Photo: Jon with Learfield Kahuna Roger Gardner]

Old radio dogs learn fun new video tricks

Reporters for our ag radio network (Brownfield Ag News) were recently issued Casio digital cameras. They've been using them for still images for the most part but Dave Russell got a minute-and-a-half of first-rate video showing flooding and erosion in an Indiana corn field.

Dave is new to the world of hand-held point-and-shoot video but notice how he gets in a few questions (recorded on the Casio) while panning across the field. I have no doubt we'll be seeing more good video from Dave and his fellow reporters.

A blogging case study, close to home

I'm always on the lookout for good (or bad) blogging stories. I found one in our own back yard during the last few days. The story isn't complicated but I think our corporate blog tells it better than I can. Just read the original post and the comments. It's all there.

I'm really proud of how our company and our CEO has used the blog to explain a difficult decision, and allow interested parties to tell us how they feel about it. I've been thinking about how this would have been handled pre-blog.

We might or might not have put out a news release. This had to do with an unpleasant decision. If the public wanted to tell us how they felt about it, they could write a letter or send an email, to which we might or might not have responded.

Whatever communication took place, it would have been slow and not very public. With a well-established corporate blog, our CEO just put it out there. The reasons for the action we took... comments... and his response to some of those comments.

Not everybody is happy with the outcome but nobody can say we haven't been open about it. As an employee --and blogger-- I'm proud of how this was handled.

Full disclosure: My wife works for a law firm that represents one of the companies mentioned in the post and comments.

Emotionally invested in your job

Our company once had a sales manager who said in a meeting with his staff (and I'm paraphrasing here):

"You should always be thinking about your accounts. When I'm on the floor, playing with my daughter, it doesn't take a lot of concentration. So I use that time to think about my accounts."

He was serious and didn't see (or understand) the freaked-out look in the eyes of his subordinates.

Bigger Computer Monitors = More Productivity

Jason Calacanis points to WSJ story that suggests size does matter:

"Researchers at the University of Utah tested how quickly people performed tasks like editing a document and copying numbers between spreadsheets while using different computer configurations: one with an 18-inch monitor, one with a 24-inch monitor and with two 20-inch monitors. Their finding: People using the 24-inch screen completed the tasks 52% faster than people who used the 18-inch monitor; people who used the two 20-inch monitors were 44% faster than those with the 18-inch ones. The study concluded that someone using a larger monitor could save 2.5 hours a day."

I think that balances out the 2.5 hours a day I goof off. [Thanks, David]

"Serving Our Communities"

A bunch of Learfield sales reps descended on San Diego last week for what we call AE Academy (orientation and training for new sellers). They also found time to help out at the local food bank. Part of company wide effort to give back to the communities where we have offices.

The real point of this post, however, is the video. Shot on a little Casio point-and-shoot camera, edited on a MacBook Pro with iMovie HD. And the best part? Learfield's COO, Roger Gardner, did it all, including posting to YouTube. The tools have gotten so good, so easy... even the boss can do it! Great job, RG.

What you know, not what you sell

Sales trainer Chris Lytel points to a Wall Street Journal interview with Ram Charan, a business professor turned consultant and author (What the Customer Wants You to Know).

“It has become very hard to differentiate yourself in the eyes of the customer, for business to business sales. So salespeople should not sell the product anymore. They should find out what the customer needs, which will be a combination of products and services and thought leadership.”

“In the old game, one person could do the selling. In the new game, you need a team from your company. The reason you need a team is the solution you’re going to create is going to come form different parts of your company. That means salespeople have to be good leaders, to lead their team, and also persuade the customer team. Because customers also buy in teams.”

Thought leadership. Interesting concept. Increasingly, our "network radio" sales reps are finding that their clients want more than 30 second spots. I suppose you could say they always wanted more than spots... they wanted the sales or mind-share those "spots" could bring.

These days, it's rare that the prospect doesn't bring up the subject of the web as part of their marketing strategy. Knowing a little something about blogging and podcasting has been very useful.

Jim Lipsey

Jim Lipsey was one of Learfield's first employees. He was part of the KLIK gang (Derry Brownfield and Bob Priddy) that helped Clyde Lear get the company up and running. No way Clyde could leave Jim out of his History of Learfield posts on the company blog. There's also a summary on the corporate site.

On Friday we got Clyde, Jim and Bob in a studio to talk about those early days and Jim's contributions (there were many). Jim will be 87 his next birthday. I want to be him when I grow up. When I joined the company in 1984, Jim showed me the ropes of affiliate relations. It was a privilege to work with him. Here's 10 minutes from a half-hour chat.

"Big Brother" software knows if you're happy

Microsoft is developing what a British newspaper (TimesOnline) describes as "Big Brother" software that will allow employers remotely to monitor their workers' productivity, competence and physical well-being to a degree never before seen.

Among other data, wireless sensors will provide employers with workers' heart rates and stress level, and determine whether they are smiling or frowning.

"The systems work not only through desktop or laptop computers but even through mobile phones or handheld PCs, meaning that even out of the office the employee can still be monitored. In its most advanced format, the system will monitor users’ private interests.

The system works by recording and analyzing what words and numbers are used or websites visited, and by watching the user’s heart rate, breathing, body temperature, facial expressions and blood pressure. The patent application explains: “The system can also automatically detect frustrations or stress in the user via physiological and environmental sensors and then offer or provide some assistance accordingly.”

This just seems to far-out and scary to be true. For the record... I am happier than I appear.

Changing newsroom culture

Good column by Steve Outing at Editor & Publisher on the need for cultural changes in the newsroom. A few excerpts:

"The feeling in newsrooms, especially among the people on the new-media side, seems to be that there are an awful lot of people within organizations that aren't on board with a vision of changing for the future. Even when top management has developed a new corporate vision for a digital, multi-media and less print-centered future, and communicated it to "the troops," implementation is being slowed by many people in the organization -- including mid-level managers -- who still don't buy into the idea that a total transformation of the news organization is necessary."

"Everyone's got work to do to put out the "daily miracle," but in an era when the old industry model is in decline, we can no longer afford to have a workforce where the majority are solely doing the work of "putting out the paper."

"The smart news organization in 2008 will be the one that encourages innovation -- no, requires it -- from ALL its employees. It will get everyone involved: in planning meetings; in committees charged with specific research and/or implementation projects. It will create some time in the schedules of everyone in the organization to do the work of innovation, and make that an integral assignment."

"Most importantly, it will develop a training program to teach new-media skills to those still lacking, and regularly bring in innovation and creativity experts to guide both managers and employees. With the latter, exposure to and interaction with those experts will be company-wide."

Learfield 2nd best place to work

Google has been ranked No.1 in Forbes business magazine's 2007 list of the 100 Best Companies to Work For in America, following a poll 100,000 employees from 446 companies. Check out some of the perks for Google employees.

Ma, come quick! Kay's on (network) TV!

Learfield shoptalk: O. Kay Henderson --a longtime coworker at Learfield-- has been in the thick of the endless campaign going on in Iowa. So she's quoted and interviewed and shows up on the cable news channels and some of the big websites with some regularity.

Last night she got some airtime on ABC's World News Tonight. It's about a 3 minute package and a pretty big file (40 meg Quicktime). I'd put it on YouTube but the guys at ABC might object. Hope they're okay with this. I'll yank it if anyone hollers.

Covering the Iowa Caucuses

The Iowa Caucuses (Jan 3) is a big deal in the national political scheme of things. One of Learfield's news networks --Radio Iowa-- will cover it, just as we've done since the network began in 1987.

We'll provide two 4-minute reports each hour throughout the evening. These audio reports will be fed by satellite to affiliated radio stations throughout the state (and streamed live on our website). The radio stations will air some or all of these reports along with whatever other programming they are doing that night. This is the way networks like ours have operated since... well, since forever.

The editorial edge of state networks is our ability to focus on the "state" angle of the stories we cover. The Iowa Caucuses will be the big national story of the day (evening). Every news organization in the country will be covering the story, wall-to-wall.

So where's our niche? What do we provide that a listener can't get more of, faster somewhere else? Is our "target audience" people who can't be in front of their TV or computer that evening? We have to proceed on the assumption there will be people listening to their local radio stations that night and hearing our reports a couple of times an hour.

I'm not sure where I'm headed with this ramble. I'm just trying to understand how --and to what degree-- things are changing for news organizations like ours.

And whither the bloggers? Will they be live blogging the caucuses? Is that allowed? Not sure what that would add, since the news organizations (or the Associated Press) will have --I assume-- someone covering each of the caucus locations.

My friend (and Radio Iowa News Director) Kay Henderson has been living and breathing Iowa politics for the last year or so. She probably has the answers to most of these questions. Or at least some interesting insight. I suspect she's too busy to enlighten us, but watch the comments, just in case. She checks in here.

I think I've lost the thread of this ramble... I just know that I'm glad I'm no longer responsible for coming up with long and short term strategy for our networks.

We'll know how many radio stations are "clearing" our reports on Caucus night. We will NOT know how many people are listening to those reports. That's a question for the Magic Eight Ball. If I could ask one more, it would be how will all of this change four years from now?

"Steve cleans the blog cages"

We had VIP's visiting the office today. VIP'ish enough that The Big Guy gave the tour. When the group got to my door, the boss introduced me, which usually comes out something along the lines of, "Steve's our web guy." Today he went with, "Steve takes care of our blogs."

Why is this worth a mention? I'm not sure it is. And I should point out that I assist The Big Guy when he needs a little formatting help or wants to attach a file.

It caught my ear, is all I'm saying. And while helping with the corporate blog is a small part of my duties, it was... interesting to be introduced in that manner.

And someday "blogger" will be as quaint a job title as "radio announcer."

Long live King Bob!

Friend and co-worker Bob Feldisch has been with our company about a year longer than I. He's taking on new duties and the post on our corporate blog is note-worthy.

When King Bob started with Learfield:

• Ronald Reagan was President
• Lee Iacocca was pitching K-Cars
• “The Terminator” was released
  
• Michael Jackson’s hair caught on fire while filming a Pepsi commercial
• Apple released the very first Macintosh

Since that time:

• King Bob has logged about one million frequent flyer miles serving his clients
• He’s driven over half a million miles across Missouri, Kansas, Iowa, Illinois and Oklahoma
• He has generated nearly 30 million dollars in sales for the company

This makes a great blog post but you probably wouldn't see this much imagination and fun in a corporate, inter-office news release. I love the fact that the blog was was the first and --as far as I know-- only place this news was posted.

IBM Report: "The End of Advertising as We Know It"

Podcasting News points to a report compiled by IBM with the scary title: "The End of Advertising as We Know It." I'm not sure what IBM knows about the state of advertising but they surveyed more than 2,400 consumers and 89 ad execs globally.

The report from Big Blue forecasts "greater disruption for the advertising industry in the next five years than occurred in the previous 50."

When I read stuff like this, I ask the men and women in our company (who sell a LOT of advertising) if they get a similar read and the answer is always, "Nope, everything is A-OK." No changes on the horizon. Everything is hunky-dory.

Well, five years isn't that long. We shall see what we shall see.

PS: Here's one more graph from the report summary:

More than half of ad professionals polled by IBM expect that in the next five years open advertising exchanges (currently led by companies like Google, Yahoo, AOL) will take 30 percent of current revenues now commanded by traditional broadcasters and media. Nearly half of the advertising survey respondents anticipate a significant (greater than 10%) revenue shift away from the 30-second spot within the next five years, and almost 10 percent of respondents thought there would be a dramatic (greater than 25 percent) shift. Two-thirds of advertising experts surveyed by IBM expect 20 percent of advertising revenue to move from impression-based to impact-based formats within three years.

Shoestring video production

My colleague David produced a 2 minute video for one of our clients recently. His post provides the background. I like the piece because a) it illustrates how easy and inexpensive it is to produce video and b) it effectively tells the story (public health program, in this instance).

David shot the video with a small, consumer-grade still camera (with video setting) and edited with iMovie 08. I should note this was David's first try and he did it while watching a World Series game.

Any company that has "communication" in their name, better have some people capable of producing a video like this. I have a hunch we'll wind up doing a lot of these for current and future clients.

Lost Dutchman of Affiliate Relations

In the 17 years I did affiliate relations for our networks, I was on the road a lot. Typical trip would have started early Monday morning (sometimes Sunday evening) and ended late on Friday. I might have have extended a trip over a weekend once or twice but that was very rare.

The new Endurance Record for an affiliate trip has to go to Scott Brandon, the head of operations for Learfield's news division. Scott has been on the road --continuously-- since September 17th. He's been in seven states; 45 towns (and counting); covered 4,500+ miles; eaten 13 Chinese buffets; stayed in 8 really bad motels; 4 really, really bad motels; consumed three bowls of beer cheese soup; two glasses of beer (Miller); attended one Packer's game and lost one iPod. And saw some sights:

"A camel grazing on the side of the road in Fond Du Lac; a giant fish thing in Hayward; and two truckers sharing a one bedroom at the Super 8 in Park Falls. But, by far, the strangest and creepiest was just outside of Phillips, WI.  You round a bend and see a field full of... well... concrete people and horses and deer and dogs. Very Adams Family-ish. I walked through the park just to make sure it was really as "chill down your spine" as I thought. It was." [Photos]

Scott's long journey comes to an end next week as his affiliate ghost ship comes back into harbor. He's going to need a lot counseling and time to adjust. We assume he's working on a book.

Thinkpad goes to a good home

The high bid for the Thinkpad was $276.01. My little silent auction drew six bids. There was a tie for the high bid ($250) so I gave the high bidders an chance to submit another bid. Mary went up to $275 and Myra bid $276.01. I think that's a fair price for the Thinkpad but I'll hold on to the check for a few days, just in case she gets Buyer's Remorse. Then it's off to the local Humane Society. Thanks to all who submitted bids. Sorry, Henry, but this was a lot more fun than eBay.

OK on XM

Radio Iowa News Director O. Kay Henderson will be doing a weekly shot on XM Radio's POTUS'08 channel (XM 130). Few details yet, but looks like her bit will be around 1:10 p.m. Central time. I'll try to remember to record and share snippet here.

Update 8-Oct-07: And here's the snippet. Kay gives the low down on the campaign in Iowa to XM host Rebecca Roberts. Runs about 10 min and my apologies for the audio quality. I recorded on the nano, holding the wee microphone up to the car speaker. But this clearly illustrates why the Big Kids can't get enough of Her Kayness.

Learfield's original business plan

In his latest "History of Learfield" blog post, founder and CEO Clyde Lear shares the business plan he put together 35 years ago, when he was starting the company. If you've ever started your own business, or think you might someday like to start your own business, you should download the PDF file and read Clyde's plan (just 27 pages).

This a fascinating look at the very earliest beginnings of what has turned into a multi-million dollar company (Disclosure: the company I work for).

As a blogger, I love that Clyde chose to share this bit of history on his blog. It's been sitting in his desk for 35 years and now he's put it out there for employees, friends, family and the world.

iMac Update

I've done my share of gushing about the MacBook Pro and, more recently, the beautiful new iMac. So it's only fair I share some of the rough spots I've encountered the last few days.

Firefox is crashing like crazy on OSX. Almost unusable. Same for Photoshop. Not sure what's happening but look forward to getting it sorted out.

Phil has me set up with XP running on VMware and I'm suffering from mild schizophrenia, trying to move back and forth from Windows (for Outlook, mostly) and OSX. I finally just closed the win version of Outlook and started getting email via the Exchange server (when I could keep Firefox running).

I'm sure I'll get the hang of this but trying to live in both worlds is challenging. Once we get the crashes under control (I know, I know)... I plan to spend as much time in Mac Land as possible and I'm hoping that makes things easier.

But I'm in for the duration. My experience on the MacBook Pro has been delightful and I'd like to have that warm glow at work, too. That's gonna take some fiddling and some mental adjustment on my part.

iMac before and after

Help Desk Eric installed my new iMac (24 inch) yesterday. Getting the iMac at work was one of Life's Pleasant Little Surprises. Phil (our head IT guy) came me a few weeks ago to let me know I was up for a hardware refresh and gave me the option of an iMac. I almost said no.

Learfield COO Roger Gardner opted for an iMac and that --I suspect-- paved the way for me. As far as I know, we're the only two in the company with a Mac on the desktop.

This is an example of what a great IT department we have a Learfield. Instead of taking a we-only-do-Windows stance, they're open to trying something new. In my case, it makes a lot of sense, because most of the stuff I do can be done a little easier/better on the Mac than the PC.

I still have Windows XP running (on VMware). This means I have to adapt to sliding back and forth between Windows and OSX. It's gonna take some getting used to.

The iMac is a magnificent piece of hardware. Feels more like a piece of sculpture than a machine. But we won't go there.

The Office-Cam is down for now. Maybe for good. I've got a PC in the office as well and once we get it back online, I might turn the Office-Cam back on.

I'm looking forward to doing some video chats with those of you who have the capability and interest. Email me and I'll send my AIM name.

What else... Oh yeah, the new iMac keyboard. I love it. Didn't think I would be it feels great and works well.

So there you have it. Two operating systems running on one sleek device. Best of both worlds. Stay tuned.

Multimedia getting big in collegiate sports marketing

The company I work for has the marketing rights for the Oklahoma Sooners.  Last week the university announced a new new 10-year, $75 million extension of our deal. Here's the part that caught my attention:

"Sooner Sports Properties (Learfield) will create a broadband channel to run content about Sooners athletics in addition to certain radio and television rights for events not covered under contracts through the Big 12 Conference. It also holds provisions for emerging technology."

If I read the release correctly, multimedia content generated $2.65 million last year. Sounds like a whole new ball game doesn't it?

History of Learfield: J-School Genesis

Clyde Lear's latest blog installment of the history of our company is the best yet.

"For two years I worked on my Masters in Journalism. I wrote my thesis on starting a state-wide radio network. Missouri --like a lot of states-- had dismal radio coverage from the state capital. Every radio newsroom, big city and small town, depended instead on the two major wire services, the AP and UPI.  There wasn’t access to the voices of the news makers. There was a need for a state-wide news service for radio stations."

The post includes some video of reports he did as part of final exam. These are priceless and make the post. You can't miss the embedded clip but be sure to hit the text link to a series of his stand-ups. I've included my favorite here to give you a taste.

These started out on 16 mm film and Clyde eventually sent them off to be converted to VHS. And now they're digital and on YouTube for the all the world to see.

Learfield is a pretty big company today and it's fun to see the germ of the idea that started it all.

Help Wanted. Tedious work, low wages

I'm looking for a young man or woman to help me do some web stuff at work. This would be a paid internship or part-time gig to start, but could turn into something more. I'm posting here because I do almost everything here first. And nobody knows me better than you who haunt the digital hallways of smays.com.

As the image suggests, this person will be chained to an oar, deep in the bowels of our digital galley ship. I'm searching for someone to help me keep up with a whole bunch of websites (Learfield sites and client sites). Things like checking and updating links, processing images for use online (a little Photoshop savvy would be very helpful), and the like. Too numerous to list here.

If you know a little about blogging and flickr and YouTube and such... go to the head of the line. If your first questions are about hours and pay... never mind. You'd hate this job. The person I'm looking for spends more time online than off. They sometimes check their email before they brush their teeth in the morning. They watch TV while holding an open laptop.

This ain't a resume kind of position. I'd much rather get a link to a blog or a "why-I'm-the-right-person-for- this-job" video on YouTube. Otherwise, tell me in an email (no attachments) why you would be good at this. 500 words or less. If the email isn't good, you'll never get an interview.

If you know someone like this, send them a link to this post.

A special shout out to Corey and Lauren K: You guys were great at this and I'd love to have you back. Or if you know someone half a good, send them my way.

Game Day 09.01.07

One floor below my office is the Learfield Sports Operations Center. On Saturday, the place was hopping for the opening weekend of the college football season. Our guys produce 19 college sports broadcasts here (and some more off-site).

The play-by-play audio comes back to Jeff City where our producers and board operators mush it all together and send it back out --via satellite-- to about 800 radio stations from coast to coast. Think shuttle launch but more people will be pissed if something goes wrong.

They start back in May and then work their asses off for the next four months. I won't even try to mention everyone by name. And this short (6 min) video doesn't begin to capture the energy (and sometimes tension) of "game day." But Broadcast Operations Manager Tom Boman does a nice job of summarizing some of what it takes to get all these games out to stations.

Once again, shot with the Casio EX-S770 and edited in iMovie.

Backstage at KidsCast Radio

A number of years ago --in cooperation with the Missouri Division of Alcohol and Drug Abuse-- we created a radio show/website called KidsCast ("Radio news for kids...by kids.")

I just converted the website to a Typepad blog and wanted to add some video, so I shot a few minutes of one of the recording sessions, plus a minute or two with the student host, Suzanna Pinkley, a fifth grader and the youngest (eleven when she started) host we've had. Bright and charming.

 

Shot the video with the Casio EX-S770. Edited in iMovie HD. Also featured, Producer Amy Winder.

Blogging the History of Learfield

Clyde Lear is blogging the history of our company, which he founded 35 years ago. This is a great use of the blog format and the idea was his alone. I'm helping get some of the audio added to his posts but this is his baby. And --as Clyde observed-- if he doesn't do it, it won't get done.

His latest post includes a 10 minute air check --from one of our first radio station affiliates-- of one of our first programs on Day One. Good stuff. Let's give him lots of encouragement.

Come quick, ma. Kay's on TV. Again.

Radio Iowa News Director O. Kay Henderson (friend and co-worker) took part in the autopsy following Sunday morning's debate by GOP candidates in Des Moines. The debate was hosted by ABC News' This Week. Following the live broadcast, Kay and three other reporters (I think they were all reporters) appeared in The Green Room segment [video].

Update: Others featured in the video are Rick Klein, ABC News senior political reporter; David Chalian, ABC News political director; Holly Bailey, Newsweek; Rick Pearson, Chicago Tribune.

Mom! Come quick! Kay's on TV!

Every four years, the national media spotlight burns hot and heavy on Iowa. Never more so than this year. And savvy network reporters frequently call on Radio Iowa News Director Kay Henderson for on-the-ground perspective and insight.

She was part of an 8 minute segment on MSNBC's Hardball Wednesday night. The rest of the show pretty much sucked. Lance Armstrong's non-answers to Chris Matthews questions made Lance sound like the politician he will someday be. But someone at Hardball had the good sense to bring Kay on, so we'll forgive them the rest.

Radio Iowa is a Learfield network and I've worked with her for the past 20 years.

20th anniversary of Radio Iowa

Radio Iowa is one of several state radio news networks owned by the company I work for. The first newscast went up "on the bird" on July 1, 1987. So the network is twenty years + 3 weeks old. I dug out the "start-up" file and took a little stroll down memory lane.

In the newsroom that first day: News Director Dennis Sutterer, O. Kay Henderson and Todd Kimm (Kay and Todd are still there, grinding out the news and sports). We leased two tiny rooms from an advertising agency in Des Moines. One for a studio...one for a very snug newsroom.

Planning for the network started in October of 1986. In February of 1987, we mailed our first packet of info to radio stations throughout the state:

"Radio Iowa will be Iowa's first full-service, satellite delivered state news network. Headquartered in Des Moines, Radio Iowa's three person news staff will cover the legislature and state government.

The enclosed packet includes brief descriptions of Radio Iowa programming; a schedule of feed times; affiliattion contract and clearance declaration; and a demo cassette."

There was more, but you get the idea.

In March of '87, Roger Gardner and I started in-station pitches. A few of the stops on that first swing: Bill Wells, KSO, Des Moines; Mark Mennick, WOC, Davenport; Kevin Kelly, WDBQ, Dubuque; Betty Baudler and Rich Fellingham, KASI, Ames; Larry Edwards, WMT, Cedar Rapids; Glenn Olsen, KQWC, Webster City; Mary Quass, KHAK, Cedar Rapids; John Carl, KCOB, Newton; Don Tool, KRNT, Des Moines.

I think we went on the air with 32 affiliates airing our reports.

I solemnly pledge to put a recorder in front of Kay and Todd for an oral history of the network (to date). Watch this space.

State Fair video contest

David Brazeal (the Man Behind the Curtain at Learfield InterAction) points us to this entry in the Missouri State Fair Video Contest.

"Show us in 60 seconds or less how you are preparing for the State Fair by entering the “Preparing for the Big Show” video contest. Create your work-of-art, then post the video to YouTube with the tag “mostatefair”. The grand prize winner will have his or her video premiered before the Jason Aldean concert opening night of the Fair."

When pros see stuff like this or the summer intern video I posted earlier... I'm sure all they see poorly shot/edited amateur video. When I see these, I think, "Damn, that's clever!" Or funny. Or interesting. And I'm reminded that almost anyone can now play in this sandbox. I love that.

Summer Interns

Our summer interns are packing up and heading back to school. One of their final tasks was to prepare a presentation on what they learned working for Learfield. The interns working in our Dallas office created a Powerpoint presentation which was, I'm sure, very... nice.

The Jeff City crew asked my advice and I told them Powerpoint is for losers. I suggested they produce a video and loned them my camcorder. I forgot to give them a mic so the sound is not all that it might be but their creativity and humor comes through loud and clear. Ladies and gentlemen... Coleman, Corey and Tyler.

Cassette tapes and overnight DVD's

The news division of our company is in the process of launching a new radio network called Living the Country Life. It's part of a joint venture with Meredith Publishing, which created the magazine and TV show (of the same name).

We're producing a series of daily radio features and our affiliate relations guys will attempt to get the new programs on as many stations as possible. Toward that end, we've produced demos, so radio stations can hear what the programs sound like. I'm getting to the point, hang on.

One of the producers popped in this morning and asked how quickly I could create a web page where they could post the demos (MP3 files) for stations to download/listen?

A few years ago, I would have parked the files on an FTP server or cobbled together something in FrontPage. A few more years ago, and we would have been mailing out CD's (or cassette tapes!).

This morning it took about 15 minutes to pull together a nice little blog on Typepad. Our affiliate relations folks can now just email  a link to a prospective affiliate. Such a site could easily become a cornerstone of our affiliate clearance effort. Fast, inexpensive, and no programming skills necessary.

I found a similar application for one our clients.

Children's Trust Fund of Missouri has a 10 minute video on Shaken Baby Syndrome. You can order the DVD (for free, I believe) from their website, but what can you do with it then? Show it to your club or organization, I suppose. But why not make it easy for anyone with a web browser to watch the video.

So I put it up on Google Video and embedded the Flash player on their website and a world-wide audience is now just a click away.

This kind of stuff was damned hard or impossible, just a few years ago. And now, anyone can do this stuff. This is the real power of the web.