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The Office

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Stringer Bell –the ultra-cool bad ass on The Wire– can apparently do comedy, too. Idris Elba will appear in six episodes of The Office. He'll reportedly play a new foil to Steve Carell's Michael Scott, a no-nonsense corporate type who values business over buffoonery.

Smooth as Stringer Bell was, he is no smoother than Dunder-Mifflin warehouse manager, Darryl, played by Craig Robinson. Hope we see some scenes with both. A.V. Club [Thanks, John]

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Ichattv_2
In the season premier of The Office, Pam heads off to art school with what appears to be a new MacBook. Back in Scranton, Jim has a MacBook Pro so the two love birds can chat. Of course, Michael has to get in on the fun ("Put me down, Michael. Take me back to Jim.")

Pretty good product placement. But no better than what we saw in the season premier of HBO’s Entourage (I would have sworn I posted on this but can’t find it), when Johnny Drama carried on an LA/Paris relationship via his MacBook Pro.

I’m sure PC users assume this is just Hollywood horse shit but it really is that easy to video chat on the Mac.

We’re not talking about a bottle of Budweiser on the kitchen table. In both instances, the Mac’s were written prominently into the story line. Would love to know how much Apple paid for these two placements? [via Cult of Mac]

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OfficepromoKerri Walsh’s and Misty May-Treanor just had their way with the Brazilian team. For you fashionistas, KW and MM-T were wearing the little white numbers with the mesh sides. But I digress.

During one of the breaks, Michael Scott explained his appreciation (which I happen to share) for beach volleyball.

20 sec promo Quicktime

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Webisodes of The Office are back online. New one every Thursday. Obvious –but brilliant– brand extension. This week’s is Kevin’s Loan.

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Fans of NBC’s The Office will want to take a good, close look at the org chart of Dunder Mifflin’s Scranton Branch [nice, big PDF]. Prepared with meticulous care by Dwight K. Schrute. [Thanks, John]

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Ricky Gervais, creator of the original The Office (BBC), is wrapping up his current HBO series, Extras, tomorrow night. After just 12 really good episodes, he’s going to leave us wanting more. More.

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As the writers’ strike enters day three, some writers and producers are taking to the video sharing site YouTube to express their frustrations. A YouTube channel created by the Writers Guild of America, West posted a video titled "The Office is Closed" yesterday, featuring the off-camera writers and on-camera stars of the NBC comedy "The Office.

I don’t pretend to understand the subtleties and issues surrounding the writers strike, but I do know that I’d be happy to pay $2 an episode (or $5) to get The Office online. This is just one more whitecap in the sea change going on in media. The web has shifted (IMHO) the power to the creators, away from the suits.

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Saturday Night Live has lined up Rainn Wilson (Dwight on The Office) to host the show February 24th.

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“The Office,” aside from being the best live-action sitcom in production, is delivering prime time’s #1 concentration of adults 18-49 living in homes with $100,000-plus incomes.

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