"Downloads, podcasts and embed video"

That was part of a promo I heard on MSNBC tonight. First time I noticed the phrase, "embed video." Even the networks are figuring out it's a good thing to have your video embedded in millions of blogs and websites.

I'm sure there is still a lot of "...no, no! We want them to come to OUR website!" But the web IS the network now and your affiliates are are all those blogs.