Internet’s ad share surpasses radio for the first time

June 6, 2007

in Advertising, Radio, Web/Tech

Internet’s ad share surpasses radio for the first time. Radio’s share of advertising revenues held flat in the first quarter — taking 6.6% of spending. But for the first time the Internet has a bigger share. It took 7.7%. TNS Media says radio is now fifth — behind TV, magazines, newspapers and the Web. [Inside Radio]

Related posts:

  1. Internet advertising closing in on radio
  2. Radio owners waiting out “this Internet thing”
  3. Internet passes radio as “most essential” media
  4. Internet radio to outstrip HD radio
  5. Net ad spending to overtake radio in 2008

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