Internet’s ad share surpasses radio for the first time

June 6, 2007

in Advertising,Radio,Web/Tech

Internet’s ad share surpasses radio for the first time. Radio’s share of advertising revenues held flat in the first quarter — taking 6.6% of spending. But for the first time the Internet has a bigger share. It took 7.7%. TNS Media says radio is now fifth — behind TV, magazines, newspapers and the Web. [Inside Radio]

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