In another lifetime I wrote radio "spots." A lot of ‘em. So please feel free to skip this "shop talk" post.
TechCrunch is getting reports from advertisers that Google Audio Ads have been added as an option to their Adwords accounts. Interesting to see the data collected with the "About Your Ad" form (Goal of ad; target customer; key messages; call to action; etc.).
And this from the comments on the post: "I’ve been using Audio Ads for months now. I like how you can listen to the actual snippet of your ad being played on the station. I don’t like how you can’t choose a specific radio station, only the type of format and DMA."
Wonder how they’re getting the mini-air check? I can see how advertisers would love that.
Bonus link: "Analysts Peek Into Google’s Pitch to Radio" (Radio World)
Beginning in mid-June, Apple TV will wirelessly stream videos directly from YouTube and play them on a user’s widescreen TV. [gismodo]
I bought Apple TV "on the come." It did cool stuff right out of the box but I had a hunch there would be more down the road. Like this. I’l let you know how it works.
The following telephone conversation took place earlier today:
Caller: “Hi, this is Kevin with Dell and I’m calling about your Dell Dimension 100. Your three year warranty expries this month and I’m calling to see if you’d like to renew… and tell you about some of our special offers.”
smays: “Uh, I’m afraid I’ve got some bad news for you, Kevin.”
Caller: “You’ve switched to Mac.”
smays: (surprised) “Yeah, I have. Uh, how’d you know?”
Caller: “People always say, ‘We’ve got bad news…’ just before they tell us they’ve switched.”
Except they don’t call it Niketown anymore. It’s now “NIKE iD” but you can still design your own sneakers. I still get compliments on the kicks I designed a couple of years ago but, every now and again someone will ask “…but why’d you get the old person style?”
So I tried for a little more “street” this time around. I’m gonna strap these babies on with my Tactical 5.11′s, buy me a case of Krylon and go nuts.
Barb always gets better pix than I and brought back some nice ones from her recent trip to Destin. This is my favorite.
Somewhere out on the web there’s a photo of Barb taking this picture of the man taking the photo of the family on the beach. [larger]
If you’re still looking for a place to vacation this summer, she has some new pix of Amberjack Landing.