It's all about links

I'm always a little surprised at how well blogs do in search rankings. For example, my interview this past week with Dan Shelley. While Dan is not famous, he works for WCBS-TV in New York; he's the past chairmain of the Radio and Television News Directors Association; and he was the news director at WTMJ in Milwaukee, a well-known and respected radio station. Each of these organizations have websites.

I googled "Dan Shelley" and the smays.com post was #4 (ahead of WTMJ, where he workd for years). I did a Technorati search on WCBS-TV and my recent post was #8 of 2,000 results.

Nobody is thumping chests here. smays.com is a modest little blog with a couple of hundred page views a day. The take away: If you want to get your company or organization noticed... there are few better ways than blogging.