Darin spotted and posted the text of this Reuters story the impact of Internet ad groth on TV. One head-nodder for me was a quote by an Internet marketing guy named Brian McAndrews:
“We believe the Web site will ultimately replace the 30-second commercial as the central expression of the brand … The TV commercial over time will become more of a way to simply send people to your Web site.”
If there were a few more hours in the day, this is the kind of story I’d post on ThirtiesAndSixties.com. But then, what would I post here at smays.com?
