Charlene Li at Forrester writes that Whirlpool is podcasting. The podcasts are produced and moderated by Whirlpool’s director of customer insight, Audrey Reed-Granger, who has a background in broadcasting. And it shows. What’s interesting is the podcasts are focused on family issues and are not centered around Whirlpool products. Moreover, Whirlpool has done no overt promotion of the podcasts, preferring that they be found through word-of-mouth marketing. [via Blogspotting]
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