Is the advertising pie big enough?

I’ve wondered about this but not as thoughtfully as Ben Compaine, who posts on the Rebuilding Media blog:

Can the media survive on advertising? Lots of folks are counting on it. Broadcasters have always had this single revenue stream. Daily newspapers get about 80% of revenue from advertising and the hot print properties, such as the give-away Metro dailies, depend about 100% on advertising. Now much of the Web is counting on advertising: Google, Yahoo! and increasingly AOL to name just a few of the biggies.

Either the pie gets bigger or somebody gets a smaller slice.

Related posts:

1. IBM Report: “The End of Advertising as We Know It”
2. Internet advertising closing in on radio
3. Or you can give it away.
4. Where is the advertising?
5. Will Google Audio shake up radio advertising?

Tagged as: newspapers