Ad dollars moving online

“This year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenues of Americas three big television networks, ABC, CBS and NBC, predicts Advertising Age. It will, says the trade magazine, represent a watershed moment in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effectiveand the most expensiveform of advertising. But that was before the internet got going.” — Economist.com on an article in this week’s Advertising Age. More of the same at Yahoo!

Related posts:

1. Dollars moving from old radio to new radio?
2. Why broadcasters are not cashing in online
3. Radio owners waiting out “this Internet thing”
4. Mass media advertising moving toward “mass personalization”
5. Internet’s ad share surpasses radio for the first time