Let me 'splain it to you one mo time.

Michael Bazeley, writing in the Mercury News (My Very Own Radio Station), does the best job of 'splaining the podcasting thing I've come across:

"Thanks to a new technology called podcasting, I've turned my iPod into a personalized radio station, loading it with talk shows and cutting edge music that I'd never be able hear on traditional radio stations. It's transformed my listening habits overnight. Although it's new, I'm convinced podcasting will transform the way many people consume media, just as blogging and TiVo have. When you can program your own radio station, carry it with you anywhere and pause and restart it at will, who needs mainstream, advertising-supported broadcast radio?"

His piece quotes Doc Searls who believes:

"Podcasting will shift much of our time away from an old medium where we wait for what we might want to hear to a new medium where we choose what we want to hear, when we want to hear it, and how we want to give everybody else the option to listen to it as well."

Hey, I'm just posting this shit so I can say I told you so.