Blog explosion.

Jeff Jarvis summarizes some amazing stats on the growth of blogs, from the latest Pew Internet and American Life study:

* 7% of the 120 million U.S. adults who use the internet say they have created a blog or web-based diary. That represents more than 8 million people.

* 27% of internet users say they read blogs, a 58% jump from the 17% who told us they were blog readers in February. This means that by the end of 2004 32 million Americans were blog readers.

The same study reports only 38% of all internet users know what a blog is. The rest are not sure what the term blog means. That 62% is in daily contact with me.

Related posts:

1. One in six read blogs.
2. On the Internet, nobody knows you’re old.
3. eMarketer: Blogs now mainstream media
4. Dave Barry now has a blog
5. Nielsen: 68% of active US Net users have broadband at home