The prevailing form of publishing.

Dave Winer is a very smart guy but I've yet to meet someone that had even heard of blogging before I started trying to explain it. [via JoHo]

Weblog software is going to be like mail servers. Lots of ways to deploy, every niche filled. For the masses, services like Yahoo, MSN and AOL. Blogging servers for corporations, inside and outside of the firewall. For schools, for the military, specialized systems for lawyers, librarians, professors, reporters, magazines, daily newspapers. The next President will have a blog. Writing for the Web, the prevailing form of publishing in the early 21st Century, will come in many sizes and shapes, flavors and styles. It won't be one-size-fits-all. Open formats and protocols will make this possible.