One of Mastodon’s fundamental differences to Twitter is federation. To bring that word into context, the United States of America are a federation. In a more technical context: E-mail is federation. It means that users are spread throughout different, independent communities, yet remain unified in their ability to interact with each other. You can send an e-mail from GMail to Outlook, from Outlook to someone’s private e-mail inbox. Mastodon’s federation is similar: users from different sites (let’s call them “instances”) establish connections between these sites by following each other and sending each other messages like on any other social network.
What does federation mean for the user?
You can have the username your desire, as long as you can find an instance where it is available
You can pick an instance run by someone you trust and whose content policies you agree with, or run one yourself with some technical knowledge
Users are spread out, so individual instances are smaller, and as such communities are easier to build and moderate
No monopolies, if one instance ever shuts down, you don’t have to convince your friends to switch to a different social network, you just let them know to follow your new account on a different instance
I’ve never used Facebook and stopped using Twitter six months ago. Still cruise by Google+ a couple of times a day but spending more time at Mastodon.Technology these days. You can search for @firstname.lastname@example.org
“Social media was serving, at least for me, as a sponge that wicks up any stray attention—and with it, time—and then keeps drawing more of both until you consciously break away from it. And of course it does — unlike reading, working, physical activity, or real-life socializing, social media is an activity that takes no effort. It doesn’t require any confidence, resolve, or intention, and doesn’t entail any risk.”
The only social media apps on my phone were Google+ and tumblr, with the former getting the lion’s share of attention. Both gone now. I can still check in but I have to be “intentional” about it, as David Cain says in his thoughtful post. Sit down. Open up the MacBook. And a browser. He said the mindless scrolling was eating up 45 minutes to an hour a day. Easy to believe.
I never look at the email Gmail flags as spam. I just delete it, or let Gmail delete it. If some non-spam email gets tossed, no big deal. But this morning a subject line caught my eye. “Stop Sending Me Your Photos!”
This struck me as mildly clever. Someone is sending a stranger my photos? Gadzooks! — or — Did I mistakenly send photos to wrong person?! — or — I better let Jackie know it wasn’t me sending her photos.
I don’t know why it is so hard for some people to ignore ALL email from strangers? Do such come-ons tap into some latent loneliness?
It occurs to me there are people whose job it is to craft email messages and subject lines that will entice recipients to open. I’d love to get half a dozen of those folks in a room for a discussion. How’d they get into that line of work? Where do you get your best ideas? Can you always spot spam?
“It’s supporting their downgrading and killing the web. Your post sucks because it doesn’t contain links, styling, and you can’t enclose a podcast if you want. The more people post there, the more the web dies. I’m sorry no matter how good your idea is, fuck you I won’t help you and Facebook kill the open web.”
I’ll have a blog till the day I die or I’m too far gone to maintain it. God willing, I’ll have an AI to take over at that point.
A day doesn’t pass that I don’t see half a dozen articles about some new use for distributed ledger technology (Blockchain). Some interesting ideas in a short piece from Fortune:
“If we were to design the Internet all over again, it’s a good bet we wouldn’t build what we have today: A giant advertising oligopoly where consumers trade privacy for free services, and which is so insecure that hackers and criminals run wild.”
One idea for ‘fixing’ the Internet comes from a company called Blockstack:
“Blockstack is building a new type of Internet browser using the distributed ledger software known as blockchain. The idea is that people will no longer have to supply log-in information to the likes of Facebook and Google to interact with others on the web. Instead, they’ll keep control of their identity by using blockchain’s authentication features.”
I came of age in the era of push-button radios (in cars). If a station played a song I didn’t care for… (chunk!) I hit the button for another station. Commercials or news? (chunk!) If going through my presets didn’t get me a song, I’d keep punching. When I got a job as a DJ an awareness of that ever-so-brief window was hard-wired. You only had a listener until you aired something they didn’t like. Which was inevitable, of course, especially in a small market like ours. But you tried to play the good stuff and keep the tune-outs to a minimum.
I’ve always (instinctively?) approached online with this in mind. Blogging in the early days and social media later. Will my share ‘hold’ the reader… or tune them out? After all, few of my ‘followers’ know who I am (or care). They’re waiting for the next nugget and if it doesn’t come (often enough) why would they hang around.
I have a theory that most on social media imagine a relationship that doesn’t exist. “They follow me because they care about what’s happening in my life, even the most trivial thought or event.” Maybe. I’m gonna keep playing the hits (or try to).
In 1995 CompuServe, America Online and Prodigy started providing dial-up Internet access and people started getting online. In April some tech folks from the University of Missouri came to our offices in Jefferson City and gave us a demo of the “World Wide Web” and our first look at Netscape Navigator. I can’t speak for the others in the meeting but I was mightily impressed.
I knew a bit about the Internet but nothing about how to create a website or register a domain, so I contacted Mike McKean, a professor at the J-School at the University of Missouri, and asked if he could put me in touch with a student who knew how to do this stuff. He introduced me to Dan Arnall, a senior journalism major. Dan was technically adept but he brought along Allen Hammock who was majoring in computer science. Dan and Allen were high school classmates in Springfield, Missouri, and were in members of a student leadership organization at Mizzou.
My little history project took me to the Internet Archive Wayback Machine where I got a look at some of the websites I helped create and maintain during the early days of the Internet. The first sites we created were for our two news networks, Radio Iowa and The Missourinet, but we felt like we needed one for our corporate site and Learfield.com went up in 1997. It was designed and built by Dan Arnall and Allen Hammock. (The story is in the link above)
I’m pretty sure I’m responsible for the look of the page in 1999 and 2000. I had zero design training or skills and I also didn’t have a budget for those talents, so I took a whack at it. We did have some professional help eventually but today they all look, let’s just say, dated.
A “home page” on the Internet was a brand new thing in 1997. They became the public face of a company or organization and in those early days, little more than brochures. Everyone was trying to figure out how to make them useful. “Look and feel” was way more important than usability back then. We loaded our pages with text because space was not an issue. Or so we thought.
Images tended to be tiny because big ones too a long time to load on slow dial-up connections. As we added more and more pages to our sites, “navigation” became important. We gave our page links clever names that meant nothing to the people visiting our sites.
Looking at these are almost painful. Like looking at photos from your senior year in high school. Want more? Missourinet and Radio Iowa.
My Small History of Learfield and the Internet is nearing completion. Every drawer I open has some interesting new tidbit. Missourinet News Director Bob Priddy (now retired) share’s this gruesome bit of history:
“One of the highlights of our coverage of executions was when I became ( I think) the first reporter in the world who tweeted an execution. Dennis Skillicorn was executed in May, 2009. I could not take anything into the witness room except my notebook and a pen, and the book I had been reading in the waiting room, but I kept a careful chronology and as soon as we came out, I posted tweets on a minute-by-minute basis describing the events.
I’m in the middle of another Small Histories” project. “Learfield and the Internet” is the working title. I’ll share it here when it’s as done as I can do it. But here’s a sample of the kinds of stuff we slung against the wall. ObitsOnline.
I knew from my small market radio days that people loved obituaries. Every morning the local funeral homes would call in details of funerals and visitations and we’d read them on the air. We tried to kill the feature once but people went ape shit.
The great thing about the early days of the Internet was nobody knew what might work so you could try anything. Why not let funeral homes throughout the state (Missouri) log in to an online database and post funeral announcements. The public could search by name, date, city, etc etc. We pitched the funeral home associations in Missouri and Iowa (maybe some other states, I don’t recall). Here are some screenshots:
The idea never got off the ground because in 2000 most funeral homes were still trying to figure out their fax machines and were convinced the people in their communities were not using computers and were unlikely to do so any time soon. I have no idea what the business model for this might have been. In those days we were thinking more about what would be cool or interesting.