Every iPhone user I know relies on iMessage heavily. It’s the app I use more than any other on my phone. Is iMessage a form of social media? I never considered it to be but the stats below make wonder if it might be.

“US youth between the ages of 10 and 19 average 25 iMessages each day. That’s compared to 14 messages over Facebook Messenger, and 8 snaps on Snapchat. The estimates propose that while Apple is often left out of the chat app ecosystem, it could be the most used platform and one of the best for brands and developers to reach US consumers.” (Business Insider)

The iPhone continues to be the most popular smartphone among teens, according to data gathered by investment firm Piper Jaffray in its most recent semiannual U.S. teen survey. 76 percent of teens surveyed own an iPhone, up from 69 percent in the spring of 2016, and the highest ownership level seen in the teen survey. A record 81 percent of teens surveyed said they expect their next phone to be an iPhone, up from 75 percent a year ago. (MacRumors)

Apple is making iMessage more functional with features like Peer-to-peer (P2P) payments via iMessage with Apple Pay. And they want it to be the go-to interface for business-consumer interaction. An upcoming update to iMessage includes iOS Business Chat, a “powerful new way for businesses to connect with customers directly from within Messages,” according to Apple.