Is it getting harder to write good spam?

I never look at the email Gmail flags as spam. I just delete it, or let Gmail delete it. If some non-spam email gets tossed, no big deal. But this morning a subject line caught my eye. “Stop Sending Me Your Photos!”

This struck me as mildly clever. Someone is sending a stranger my photos? Gadzooks! — or — Did I mistakenly send photos to wrong person?! — or — I better let Jackie know it wasn’t me sending her photos.

I don’t know why it is so hard for some people to ignore ALL email from strangers? Do such come-ons tap into some latent loneliness?

It occurs to me there are people whose job it is to craft email messages and subject lines that will entice recipients to open. I’d love to get half a dozen of those folks in a room for a discussion. How’d they get into that line of work? Where do you get your best ideas? Can you always spot spam?