“Notification gratification”

“Social media was serving, at least for me, as a sponge that wicks up any stray attention—and with it, time—and then keeps drawing more of both until you consciously break away from it. And of course it does — unlike reading, working, physical activity, or real-life socializing, social media is an activity that takes no effort. It doesn’t require any confidence, resolve, or intention, and doesn’t entail any risk.”

The only social media apps on my phone were Google+ and tumblr, with the former getting the lion’s share of attention. Both gone now. I can still check in but I have to be “intentional” about it, as David Cain says in his thoughtful post. Sit down. Open up the MacBook. And a browser. He said the mindless scrolling was eating up 45 minutes to an hour a day. Easy to believe.

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