Arkonik Custom Land Rover Defender

This morning I heard about Arkonik, a company in the UK that does custom restorations of vintage Land Rovers. I submitted my name and email address on their website and within 5 minutes got a call from Tom Maxwell who might just be the best phone salesman I’ve ever encountered. He talked for half an hour but it was all good stuff. A full-on core dump. Where I could get no information from the Cool & Vintage guys, I got more from Tom than I could process. (D90 below is just a sample image from their website)

It’s becoming clear I’m gonna drop a bundle if I want to own a Land Rover D90. Did I mention the 12 month wait? This is clearly a seller’s market. Much more like buying/investing in fine art than driving a new Prelude off the lot. Or a bespoke suit on Savile Row. Deep water for a small town boy like me. But I’m hooked. Unless I get unhooked. From the jump Tom (and others) have stressed how much are and attention a 25 year old vehicle demands. It’s really more like buying a Golden Retriever than a truck. So why the hell is the Defender worth so much?

“I’ll tell you why: because it’s so damn cool. Yes, it’s loud, and rough, and slow, and unreliable. Yes, the Jeep Wrangler is better than the Defender in every objective way. But that’s the point of the Defender: it’s unique. It’s special. It’s unusual. The Jeep Wrangler is for people who leave their dealership license plate frame on. For people who drive past six gas stations to get to a Texaco two miles from their house because gas there is three cents cheaper.” (Jalopnik)

Stay tuned.

3 thoughts on “Arkonik Custom Land Rover Defender

  1. I think it was pretty much bespoke with the Arkonik guys. And pricey. North of $100K but you got exactly what you wanted. I just couldn’t wait 13 months. I was very impressed with those guys. But now I’m working with a buyer in California and he seems to be very plugged into this community. Here are some photos of what has my handle cranked: https://goo.gl/photos/smeoCxrnivMzZZcCA

  2. Lots of street-appeal … these look great. Do you get consulted and have a bespoke appearance, or do you select from a range of completed rebuilds ?

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