This excerpt from Scott Adams’ novella, God’s Debris, is the best explanation I’ve found for why Facebook is — and always will be — more successful (numerically) than Google+:
“There are two types of people in the world. One type is people-oriented. When they make conversation, it is about people — what people are doing, what someone said, how someone feels. The other group is idea-oriented. When they make conversation, they talk about ideas and concepts and objects. […] Idea people are boring, even to other idea people.”
“When a person talks about people, it is personal to everyone who listens. You will automatically relate the story to yourself, thinking how you would react in that person’s situation, how your life has parallels.”
I go to Google+ for new ideas, and usually find some. And I’m much more likely to share an idea than talk about people. Frankly, there are not that many people in my life and I’ve grown quite comfortable with that. The line between ‘people’ and ‘ideas’ can get fuzzy, I suppose. When one rants about Donald Trump’s latest outrage, are you talking about and idea or a person. My sense is the latter.