Jonathan Safran Foer had an idea for Chipotle so it shared it with their CEO.
They had nothing on their bags. So I said, ‘Wouldn’t it be cool to just put some interesting stuff on it? Get really high-quality writers of different kinds, creating texts of different kinds that you just give to your customers as a service.’
In the Vanity Fair piece below they give a few samples. One by Michael Lewis (The Two-Minute Minute) resonated for me.
“Recording the quotidian details of my day seems to add hours a day to my life: I’m not sure why. Another trick is to focus on some ordinary thing—the faintly geological strata of the insides of a burrito, for instance—and try to describe what I see. Another: pick a task I’d normally do quickly and thoughtlessly–writing words for the side of a cup, say–and do it as slowly as possible. Forcing my life into slow-motion, I notice a lot that I miss at game speed. The one thing I don’t notice is the passage of time.”
The slowing of my life over the past two years has been one of the best and most interesting parts of not having a job. I still notice the passage of time but it’s moving more slowly.