“The ad — in which Apple was heavily involved according to AdAge — follows members of an indie band as they prepare for a show by making purchases with their Chase Freedom card through Apple Pay. One gets a haircut, for instance, while another has his guitar tuned.”
My first thought on watching this ad was, “Pretty cool for a bank.” Upon closer look I saw that Apple was “heavily involved” so… Wonder if someone at Chase went to Apple and said help us make this cool, or if Apple reached out to Chase and said why don’t you let us make this cool for you.
Been using Apple Pay here at The Coffee Zone for a week now and it reminds me a bit of using my key fob to unlock the MINI. When I approach my car I just automatically click the unlock button. When I approach cash registers, will I reach for my phone without thinking?