Why local TV is alive (if not well)


I avoid local TV like dog poop on the sidewalk but it seems to be alive and well, perhaps for the same reasons millions of people still use AOL. Here’s a couple of pulls from a commentary by Terry Heaton, a guy who seems to know a lot about TV

“The concept of network content distribution through local affiliates is what’s being challenged by the Web. Local broadcasters are middlemen in the delivery of network content to the masses, and that was fine in a world absent horizontal connectivity. My version of Gilmore’s Law is that “the net regards middlemen as a failures and routes around them,” and I’m not alone in this thinking. The networks simply can do their thing far more efficiently — and thereby, profitably — by going directly to consumers.”

Oh, now I remember why I stopped watching local TV.

“Local television is still atop the heap in terms of delivering the goods for certain advertisers, most notably political candidates. Saturating the airwaves — especially in key states — with ads for those running, delivers incredible profits for local broadcasters. This is not going to change, and absent some major innovation that pushes campaign managers elsewhere — perhaps mobile? — the money is going to continue to support local broadcast companies.”