Selling MINI’s without a store

This is a great example of innovative thinking. Not just “out of the box”… they shredded the box and flushed the pieces.

Opening a new MINI store in Paris was too expensive, so the agency figured that the only thing you really need to sell a MINI is the car itself. Complete with a salesman, brochures and opening hours, the stores could be taken for a ride. Ten MINIs were transformed into stores all over Paris, and the places they were parked was branded as a MINI location.