“Your future employer is watching you online”

Please don’t stop with these two paragraphs from Michael Fertik’s excellent post on one of the Harvard Business Review blogs. It’s not overly long and filled with interesting nuggets. To wet your whistle:

“Using today’s technology, an employer can search 1,000 submitted resumes for keywords such as university name, previous employer name, and specialty. The computer can serve up the three people who fit the employer’s criteria. The employer reaches out, interviews them, and hires one. More than 99% of candidates didn’t even get at bat. No human evaluation — for subtlety, interesting career paths, etc. — was needed or utilized to get to the top of the pile.”

“Let’s imagine what this looks like with tomorrow’s technology. The computer knows the digital profiles of top employees at the employer’s company. It knows their backgrounds; their reputation on the internet for professionalism, hard work, and achievement; their previous patterns of work history and tenure; their collaboration styles; what the internet thinks their personal interests and habits are; what their friends are like; what their family lives are like, etc. The employer tells the machine that she’d like to get a terrific new employee for the Customer Service department. The machine then researches the million people who live closest to her office, surfaces three names based on their digital reputations and how similar they are to top employees at the company, and she reaches out to them. She and the candidates are mutually delighted with the result.”

I think I’ve always (since I got online) known we were headed here and (subconsciously?) conducted myself accordingly. But then, I was sort of an adult by the time the net came along, with youthful indiscretions confined to some fading photos (which I put online).

I know some will be disturbed by the this post and perhaps I should be, but I’m not.