Radio’s Salvation?

“Television is the last protected media business,” but it’s going to get disrupted. For one, once televisions are computers, analytics of who watches will get more accurate than Nielsen panels. “Everyone knows that if we go to actual measurement, ad rates will collapse because the numbers aren’t as good as Nielsen makes them look.”

Read more at Business Insider

Might this be radio’s salvation? The difficulty of know eactly who or how many are listening.

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