“In my universe a powerful brand should be able to explain their mission in a single paragraph–the fewer words, the better. But what most brands forget is that their business card is indeed their ‘napkin,’ a blank canvas enabling them to communicate the essence of their brand (or fail to do so).
We live in a super-cluttered world where no one has time for anything. We’re bombarded with text messages, TV commercials, billboards and online ads, and so companies need to know what they stand for. It’s a fact that you cannot remember more than three television commercials in a row, let alone recall the design of your average business card unless they manage to rise above the cacophony and stand out in a way that’s completely relevant.”