Neuromarketing

The Blipverts [60 sec video] from Max Headroom’s world (“20 minutes into the future”) grows more real every day:

“Today, the advertisement and entertainment industries are attacking the very foundations of our capacity for experience, drawing us into the vast and confusing media jungle. They are trying to rob us of as much of our scarce resource (attention) as possible, and they are doing so in ever more persistent and intelligent ways. Of course, they are increasingly making use of the new insights into the human mind offered by cognitive and brain science to achieve their goals (“neuromarketing” is one of the ugly new buzzwords). We can see the probable result in the epidemic of attention-deficit disorder in children and young adults, in midlife burnout, in rising levels of anxiety in large parts of the population.

New medial environments may create a new form of waking consciousness that resembles weakly subjective states — a mixture of dreaming, dementia, intoxication, and infantilization.”

From The Ego Tunnel by Thomas Metzenger.

As I think and read more about attention and mindfulness, I have a growing appreciation for this precious (and scarce) state of consciousness.

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