Disruption for syndication in 2011

Another chilling (for those of us in the news business) forecast from Professor Clay Shirky:

“…syndication makes little sense in a world with URLs. When news outlets were segmented by geography, having live human beings sitting around in ten thousand separate markets deciding which stories to pull off the wire was a service. Now it’s just a cost.”

“Giving credit where credit is due will reward original work, whether scoops, hot news, or unique analysis or perspective. This will be great for readers. It may not, however, be so great for newspapers, or at least not for their revenues, because most of what shows up in a newspaper isn’t original or unique. It’s the first four grafs of something ripped off the wire and lightly re-written, a process repeated countless times a day with no new value being added to the story.”

If you read the news, or report the news… you’ll want to read this in full.

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