The importance of design at Apple

“…a friend of mine was at meetings at Apple and Microsoft on the same day and this was in the last year, so this was recently. He went into the Apple meeting (he’s a vendor for Apple) and when he went into the meeting at Apple as soon as the designers walked in the room, everyone stopped talking because the designers are the most respected people in the organization. Everyone knows the designers speak for Steve because they have direct reporting to him. It is only at Apple where design reports directly to the CEO.

Later in the day he was at Microsoft. When he went into the Microsoft meeting, everybody was talking and then the meeting starts and no designers ever walk into the room. All the technical people are sitting there trying to add their ideas of what ought to be in the design. That’s a recipe for disaster.”

One thought on “The importance of design at Apple

  1. Hold an iPhone: Like holding a BMW (fast, pretty, works)
    Hold a Blackberry: Like holding a Minivan (gets the job done, but ugly and not fun at all.)
    Hold a Windows Phone: Like holding a Ford Pinto (Slow, ugly, might blow up)

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