From a very interesting story at NYT.com:
“Through a deal with the N.C.A.A., Thought Equity Motion has digitally diced every tournament game this decade from the Round of 16 forward into all of its notable plays, and assigned a Web address to each of them. It lets fans watch any of the games, or thin slices of them, and link to social networking sites like Facebook or Twitter or to their blogs. They call it the Vault.
“The old idea in the industry was to protect the archive and drive fans to the broadcasts,” he said. “Now, people are saying, ‘Internet video is a real business.’ ”