Social Media ROI

The one quote that jumped out at me was attributed to Alex Bogusky, Co-Chairman, CP&B:

“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media… The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. You’ve got to be willing to PLAY to PLAY.”

If I could remember the names of all the people who whined (about Twitter et al), “I don’t care what somebody had for lunch,” I’d send them to this video. But I’m pretty sure they could watch this and still say, “Uh, what’s this got to do with our business?” Sorry folks, but you know who you are.

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