Newspaper ads: Bought or sold?

I don’t think I’ve ever met a newspaper advertising salesperson. Given that (until recently?) newspapers are jammed with ads, doesn’t that seem odd? During my Radio Years, I wrote countless commericals and it was common to start from an ad torn from the local newspaper.

My sense back then was that businesses “bought” newspaper ads rather than having to be “sold.” A grocery store HAD to have the weekly specials in the local paper.

I suspect far more time an effort went into the layout of the ad than the selling.

If we have any current or former newspaper sales people reading this, leave us a comment. I’d love to know more about the sales process and how it has changed or is changing.

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