Radio needs to escape radio

Mark Ramsey says we don’t need radio but we need what radio provides:

“Society needs the comfort of our favorite songs. We need the real-time connection to our community (however we define “community”). We need to know what to wear today and whether or not school is canceled.  We need to stay up to date or to revel in our past.  We need to be outraged and informed and soothed and amused.  We need to be told what to do in a crisis.  We need to know what’s on sale and where.  And we need these things wherever we are – at home, at work, in the car, and on our hip.

As an industry, radio needs to recognize that its social currency is in what it provides, not in the manner it provides it.”

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