What Would Google Do

Jeff Jarvis’ new book, What Would Google Do looks like it might be a two highlighter read. I’ll be posting some of my favorite passages here but encourage you to buy and read the book.

“In retail, media, education, government, and health –everything– the link drives specialization, quality, and collaboration, and it changes old roles and creates new ones. The link changes the fundamental architecture of societies and industries the way steel girders and rails changed how cities and nations were built and how they operated. Google makes links work. Google is the U.S. Steel of our age.” – pg 27, What Would Google Do (Jeff Jarvis)

Taken out of context, that sounds like horse shit. So read the book. Or don’t. I’m not your momma.

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