“The word newspaper is really a misnomer today. Or at least it will be soon. Increasingly news is delivered digitally and it’s interactive. People are certainly writing newspapers off for dead, but I think they have a bright future (in digital form) and it’s right in front of them.
Everyone’s looking for a solution to the newspaper problem. But the answer is right under their nose. The picture is slowly evolving through the breakthrough work of individual reporters who are using social media to build a stronger connection with their audience (and their own personal brands in the process).”
Read the post for the answer. If you work for our company and would like to know how to use any of the tools referenced in this post, I will be happy to help you get started. If you work for another company, we have a digital SWAT team that can get you started.