Fellow-blogger Chuck Zimmerman (the KING of the event bloggers) is covering the Commodity Classic in Grapevine, TX. It’s a big farm show (for lack of a better term). So big, in fact, they had to post some rules for “Media Room Etiquette,” including this definition of working meida: “journalists, broadcasters and camera operators.”
“Media company officers, advertising sales representatives, and support staff DO NOT qualify as working media, UNLESS their PRIMARY purpose for attending Commodity Classic is to specifically engage in gathering and/or reporting news about Commodity Classic events, trade show activities, and/or grower organization meetings.
Commodity Classic staff reserves the right to examine recent samples of news work product to determine a person’s qualifications for complimentary registration and media credentials, and at their sole discretion reserves the right to refuse anyone not meeting the minimum qualifications.”
You think the lines between public relations and news are getting a little fuzzy? Sounds like. Would love to know who did not make the cut.
Full disclosure: Learfield (the company I work for) owns a farm network that has reporters covering Commodity Classic.