This video was brought to my attention because the "reporter" is a former Learfield intern, Tyne Morgan. Some of you might remember Tyne from a little speed-texting video I posted a while back.
Big companies like Monsanto have always had the wherewithal to produce videos like this one. But then what? You buy time from a bunch of TV stations to air them? Pretty darned expensive.
Today? You create your own YouTube channel and hire someone like Tyne and you’re off and running. You can bet Monsanto has one bad mamma jamma of a database/mailing list that can be sliced and diced to target exactly the people that might want to see this.
So, when companies can control their media/message from A to Z… what is the role of what we used to call "the media?" [via Journamarketing]