Seth: Be careful who you work for

“The single most important marketing decision most people make is also the one we spend precious little time on: where you work.

Think about this for a second. Your boss and your job determine not only what you do all day, but what you learn and who you interact with. Where you work is what you market.

If you want to become the kind of person that any company would kill to have as an employee, you need to be the kind of employee that’s really picky about who you align with.”

Seth Godin is the only blogger I quote so frequently I had to create a category for those posts. The nuggets above are from a longer post I encourage you to read.

I’ve only worked for two companies in my adult life and they’ve both been great. And if that’s important in good times, it’s true in spades in tough times.

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