Your personal brand


Terry Heaton encourages journalists to develop their personal brand:

“Let’s face it; the day is coming when independent journalists will offer their goods and services to media companies, instead of the companies actually employing them. This is already happening on a small scale, but I expect it will increase as fiscal pressures squeeze the life out of media companies. Hard-working independent contractors can make good money, and it will cost media companies less to purchase their work.”

I’m not sure I need a strong brand at this point but –for better or worse– is it.

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