Terry Heaton encourages journalists to develop their personal brand:
“Let’s face it; the day is coming when independent journalists will offer their goods and services to media companies, instead of the companies actually employing them. This is already happening on a small scale, but I expect it will increase as fiscal pressures squeeze the life out of media companies. Hard-working independent contractors can make good money, and it will cost media companies less to purchase their work.”
I’m not sure I need a strong brand at this point but –for better or worse– smays.com is it.