PR Newswire: The University of Oklahoma and Sooner Sports Properties recently partnered with mobile sports fan network FanChatter to provide Scoreboard Photo Sharing at every Sooner home football game this season (sponsored by McDonald’s.)
The McDonald’s Sooner Football I’m Lovin’ It feature invites fans to show how much they’re “lovin'” the Sooners during the game by texting or emailing photos from their phone to a custom address. Every fan that sends a photo receives an instant text message reply thanking them for their submission and alerting them to special deals on McDonald’s menu items.
Select photos are then displayed on the videoboard before the start of the 4th quarter and all approved photos are forwarded to a McDonald’s branded gallery website where they can be seen and shared with friends. The feature’s reply message and branded gallery components offer added messaging platforms to advertisers while also enhancing the fans’ experience between games.
I don’t think I blogged it but I floated this idea a couple of years ago. Disclosure: Learfield –the company I work for– has the marketing rights for the Sooners.