The always-plugged-in Amy Gahran insists your blog is “Media Career Insurance” for journalists.
“Because in a professional environment where staying findable equals sustained opportunity and flexibility, search engines are a key arbiter of your career. The more findable and linkable you are, the more search engines will reward you. … And search engines really, really love blogs.”
“Having your own blog is media career insurance. It will serve as your “home base” where you establish your personal reputation, track record, abilities, interests, and aspirations.”
Ms. Gahran offer some tips for starting a blog. Read her post where she explains each:
- Get a good domain name.
- Map your domain to your site, so every page on your site bears your domain.
- Stick with your domain.
- Don’t work for anyone who won’t let you keep blogging.
- Join the conversation, and link back to yourself
- Keep your blog going even if you also blog elsewhere
I particularly liked: “Consider blogging a basic right of being in the media business.”
Most of the journalists I know and work with do not have a personal blog. I think most of them would insist they don’t have time to blog. A few don’t think it’s “appropriate” for a journalist to blog.