From the website:
“12seconds is the best place online for video status updates. It’s a super easy way to share what you’re doing with your friends and family using short video clips. You can use your web cam or mobile phone. Show your friends where you are, share your thoughts, or tell them how you’re doing. We are building a video status platform that will help you keep up to date with your friends 12 seconds at a time.”
Why only 12 seconds?
“Because anything longer is boring. The scientists here at the 12seconds dodecaplex have conducted countless hours of research to determine the precise amount of time it takes for boredom or apathy to set in during typical Internet video viewing. Our patent pending Electro-Tear-Duct Prongers have determined that exactly 12 seconds of video is the ideal amount of time to keep anything interesting.”
The thing that caught my attention was how 12seconds.tv. integrates with Twitter. You’re walking down the street and spot to dogs doing the wild thing. You whip out your camera phone and shoot 12 seconds of video and off it goes to your page on 12seconds.tv. With corresponding tweet.
This reminds me of Twitpic, a similar service for still images. And eyejolt, which makes it easy to email short videos to friends. Not sure why I couldn’t get it to work with Twitter but I’ll fiddle some more. This is the kind of app that might get my to buy a phone that can shoot/send video.
On a down note, I didn’t think quality of the resulting video was very good.