Interesting story on NPR this morning about a sports blog called The LoHud Yankees Blog. The blog seems to be a collaborative effort by Journal News beat writer Peter Abraham and a shit-load of fans. According to the NPR piece, a post can get as many as a thousand comments and readers will post to the blog form the stands, in the middle of a game.
I have a theory about blogs like this one. If the Yankees organization tried to create such a successful blog, they couldn’t. Wouldn’t matter how much money they threw at it. There is some organic quality to really successful blogs like this one that is damned hard for big institutions to foster.
Smart companies will find and encourage and support efforts like this one. Is there a risk that someone will post something unflattering about the Yankees? Of course. But get a clue… they’ll do that anyway.
Most of the pro leagues have some sort of dumb-ass policy regarding live-blogging of games by reporters so I’m a little curious how the Journal News is pulling this off. If Mr. Abraham or someone from the paper stumbles across this post, I’d love to know the answer. Could it be the Yankees are smart enough to know a really good thing when they see it?